首页
登录
职称英语
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
57
管理
问题
【B1】 [br] 【B3】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
tends
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461497.html
相关试题推荐
【B1】[br]【B11】[originaltext]TheyoungmanwasaFrenchnobleman,thesono
【B1】[br]【B9】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B8】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B7】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B4】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B2】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
[originaltext]AmyJohnsonwasaveryambitiousandenergeticperson.Shestudie
[originaltext]AmyJohnsonwasaveryambitiousandenergeticperson.Shestudie
[originaltext]Thewaterclockwasanancientclock.Itcouldbeusedonclo
[originaltext]Thewaterclockwasanancientclock.Itcouldbeusedonclo
随机试题
假定你是李明。最近某英文报纸开展了一个关于“如何克服学习压力和紧张情绪”的讨论,请你给报纸编辑写一封英文短信,谈谈你的建议并叙述理由。要点:(1
Charleslikedmusicverymuchwhenhewasatschool,but【B1】hewenttotheunive
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurve
[audioFiles]2016m8x/audio_ezfj_ezflisteningd_201607_037[/audioFiles]Howto
下列关于芽孢的叙述,正确的是()。A.芽孢就是孢子 B.芽孢是细菌的生殖细
基金管理人或者基金托管人不按照规定召集基金份额持有人大会的,责令改正,可以处()
关于红细胞参考值的叙述错误的()。A.成年男性(4.0~5.5)×1012
患者男.78岁。因脑出血入院,患者大小便失禁,需加橡胶单,其上端距离床头应A.3
大班幼儿苏立对妈妈说:“妈妈,我长大了也想和你一样,做一个老师。”这是一种()
A.二氧化硅 B.二氧化碳 C.活性炭 D.三氯甲烷 E.乙醇常用的极性
最新回复
(
0
)