首页
登录
职称英语
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B3】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
55
管理
问题
【B1】 [br] 【B3】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
tends
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3461497.html
相关试题推荐
【B1】[br]【B11】[originaltext]TheyoungmanwasaFrenchnobleman,thesono
【B1】[br]【B9】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B8】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B7】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B4】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
【B1】[br]【B2】[originaltext]TheyoungmanwasaFrenchnobleman,thesonof
[originaltext]AmyJohnsonwasaveryambitiousandenergeticperson.Shestudie
[originaltext]AmyJohnsonwasaveryambitiousandenergeticperson.Shestudie
[originaltext]Thewaterclockwasanancientclock.Itcouldbeusedonclo
[originaltext]Thewaterclockwasanancientclock.Itcouldbeusedonclo
随机试题
Itwas(andis)commontothinkthatotheranimalsareruledby"instinct"wh
Fordays,Beijinghasbeentrappedunderablanketofyellow-browndusttha
Inthemidstofaperiodofrapidlanguageextinction,withalanguageestim
有关局麻药的叙述正确的是()。A. B.酯类局麻药主要在肝内代谢 C.局
建筑基地内绿地率的计算,下列哪项正确?()A.绿地率=(绿化覆盖面积/用地面
有关病毒标本的采集和运送,不正确的方法是A.发病早期或急性期采集标本 B.发病
上市五年以上的药品,其不良反应的报告范晷主要是A.药品引起的所有可疑不良反应
城市轨道交通项目的最低资本金比例为()A.20% B.25% C.30%
超过一定规模的危险性较大的分部分项工程专项方案应当召开专家论证,实行施工总承包的
(2021年真题)下列施工图预算审查方法中,审查质量高,但审查工作量大、时间相对
最新回复
(
0
)