2. 职称英语
  3. In the United States, campaigns【S1】______every election and often begin many

In the United States, campaigns【S1】______every election and often begin many

游客2024-02-18  32
问题     In the United States, campaigns【S1】______every election and often begin many months or even years before the election. To launch and operate a successful campaign, candidates first organize a network of【S2】______campaign workers, both volunteer and professional. They also establish a fired-raising apparatus to finance organizational, travel, polling, and advertising expanses. Hired consultants amass voting and polling data that【S3】______candidates to assess in specific terms the【S4】______’s needs, hopes, fears, and past behavior. Finally, campaigns develop media and advertising strategies for communicating the image and message of the candidate. Hired campaign consultants typically direct modem political campaigns and they【S5】______in polities, although some also come from the【S6】______of corporate advertising and public relations. Campaign consultants conduct public opinion polls, produce television commercials, and advertising messages the candidate will use to gain【S7】______. As in any well-formulated advertising campaign, political candidates use the【S8】______to increase their exposure to the public. The most commonly used broadcast technique is the television spot advertisement. Spot ads, which may last from 15 to 60 seconds, emphasize issues and personal【S9】______that appear important in the poll data. These ads attempt to establish candidate name identification, create a favorable image of the candidate and a【S10】______image of the opponent.

A) specialize        B) broadens       C) media            D) negative
E) enable            F) support        G) enormous         H) electorate
I) positive          J) ranks          K) committed        L) team
M) hobbies           N) precede        O) qualities [br] 【S9】
选项
答案 O
解析 此处需要一个名词用在形容词之后。在剩下的三个词中hobbies，qualities都可使用，但后者更符合题意。“竞选广告一般15-60秒，重点强调候选人的政治论点和个人品质，在民意调查中非常重要”。
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