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With many European economies showing slow growth, the retail sector is comin
With many European economies showing slow growth, the retail sector is comin
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2024-02-17
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问题
With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service and do more to meet consumers’ demands.
Is the customer always right? The answer, it seems, depends on which country you are in. Shopping is very much a part of a country’s culture, and attitudes to shopping and consumers vary from country to country just as much as climate or taste in food. From the air-conditioned order of American malls to the disorder of African markets, the way we shop shows the way we see ourselves and our relationships with other people.
Recent economic hardship has given the consumer increased power in Europe as retailers fight to win their share of reduced disposable income. This has meant falling prices, plenty of special offers and a re examination of what customer service really means. People often paint to America as an example of sophisticated customer service. In restaurants in the south of the U. S. A., for example, waiters compliment you on your clothes, ask about your day, compliment you on the wisdom of your order and then return every ten minutes to refill your glass and make sure that everything is to your satisfaction. Anyone who has waited 30 minutes to be served in a restaurant might well dream of such attention, but do Europeans really want US style service? As a friend of mine once told me, "By the end of the evening I had spent as much time talking to the waiter as to my wife." It is a question of expectations. Different nationalities expect different types of service.
Attitudes to service are, of course, affected by employers’ attitudes to their workers. As American sales and service personnel are heavily dependent on commission and tips, they have more motive to provide more service. But is this fair? Do we think it is fair to ask shop assistants to work late evenings, Sundays and 12 hour shifts? Does it fit in with our picture of society? It might not be a case of "Is the customer always right?" but a case of "How much service is it fair to expect?" [br] What does the remark of the writer’s friend imply?
选项
A、Waiters are usually skillful at talking with others.
B、We should spend more time talking with our families.
C、The good service of one culture may not suit people of another culture.
D、People regard waiter’s talk as one part of service.
答案
C
解析
文章第三段先讲到了美国精致的服务,然后,话锋一转,问:欧洲人真的想要美国式的服务吗?接下来,作者举了个例子,即朋友说过的一句话“整晚下来,我跟服务生交谈的时间与跟我妻子交谈的时间一样多”。我们可以感觉到这句话背后所包含的不满和抱怨。因此,我们可以总结出美国式的服务并不见得适用于欧洲;一个国家的优质服务可能并不适用于另一个国家的人。因此,本题选择C。
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