首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-02-16
8
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who drought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The word "burnout" (Line 3, Para. 5) here refers to the state of______.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://tihaiku.com/zcyy/3454396.html
相关试题推荐
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
NewresearchconductedbybrainresearcherAviKarnioftheUniversityofHa
随机试题
Avarietyofsocialproblemsarecloselylinkedtopoverty.Itiswell【C1】__
各个机关、机关内部各个组织单位形成和使用的文件,往往是分散的,而且在数量上也是浩
患者30岁,因治疗其他龋坏牙时,发现左上5面中央有一圆形钝锥形突起,上下前磨牙咬
能清养肺胃,降逆和中的方剂是A.增液承气汤B.麦门冬汤C.百合固金汤D.增液汤E
共用题干 FriendshipFriendsplayanimportan
5,10,(),34,65,130A.15 B.16 C.17 D
人格受所处的社会文化环境影响,这说明人格具有() A.整合性B.独特性C
李大伟是M城市商业银行的董事,其妻张霞为S公司的总经理,其子李小武为L公司的董事
支付结算按支付工具的不同,可分为()。A.现金结算和转账结算 B.票据
下列各项中,可以被认定为一般纳税人的有()。A、某啤酒生产销售企业年应税销售额为
最新回复
(
0
)