首页
登录
职称英语
[originaltext] The rise of multinational companies, global marketing, new comm
[originaltext] The rise of multinational companies, global marketing, new comm
游客
2024-02-14
17
管理
问题
The rise of multinational companies, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the US leadership in PR is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their companies planning activities, compared to about one third of US companies that do so. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language.
Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial area, for instance, most Americans read The Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, the latter two being publications not often read in this country.
选项
A、The Wall Street Journal.
B、The Financial Times.
C、The Economist.
D、The Observer.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3450798.html
相关试题推荐
[originaltext]Manychildrenfirstlearnthevalueofmoneybyreceivingap
[originaltext]Manychildrenfirstlearnthevalueofmoneybyreceivingap
[originaltext]Manychildrenfirstlearnthevalueofmoneybyreceivingap
[originaltext]Itisveryselfevidentthatthegeographicallocationofac
[originaltext]W:I’vebeenreadingaboutnewhealthysnackfood.It’smadefrom
[originaltext]W:I’vebeenreadingaboutnewhealthysnackfood.It’smadefrom
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
随机试题
[originaltext]M:Thismorning,wearegonnapumpyouup.(1)Youknow,workingou
A.selflessB.builtC.complexD.butE.exec
Thegovernmentofficergaveadinneronlyforafewpeoplewhomhewishedespeci
患者男性,30岁。左侧胸痛4个月,下肢无力2个月。神经系统查体:左下肢肌力4级,
对脑积水的描述不正确的是A、出血后高压性脑积水常在2~3周出现 B、高压性脑积
下列诗人,名列“永嘉四灵”的是( )。A.尤袤 B.翁卷 C.戴复古 D
血友病筛选实验的最佳实验室指标是A、PTB、TTC、FDPD、D-二聚体
慈善资金是特殊的款项,是群众关心关注的重点。善款的来龙去脉信息不明、暗箱操作,是
气候变暖将会使中纬度地区因蒸发强烈而变得干旱,现在农业发达的地区将退化成草原,高
技术交底的相关人员不包括()。A.项目负责人 B.本专业范围内的负责人
最新回复
(
0
)