首页
登录
职称英语
[originaltext] The rise of multinational companies, global marketing, new comm
[originaltext] The rise of multinational companies, global marketing, new comm
游客
2024-02-14
4
管理
问题
The rise of multinational companies, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the US leadership in PR is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their companies planning activities, compared to about one third of US companies that do so. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language.
Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial area, for instance, most Americans read The Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, the latter two being publications not often read in this country.
选项
A、Because British companies are more ambitious than US companies.
B、Because British companies place more importance on PR than US companies.
C、Because British companies are heavily involved in planning activities.
D、Because four of the world’s top PR agencies are British-owned.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3450797.html
相关试题推荐
[originaltext]Manychildrenfirstlearnthevalueofmoneybyreceivingap
[originaltext]Itisveryselfevidentthatthegeographicallocationofac
[originaltext]Itisveryselfevidentthatthegeographicallocationofac
[originaltext]Officer:Comein,pleasetakeaseat.I’mtheCareersOfficer.
[originaltext]Officer:Comein,pleasetakeaseat.I’mtheCareersOfficer.
[originaltext]W:I’vebeenreadingaboutnewhealthysnackfood.It’smadefrom
[originaltext]W:I’vebeenreadingaboutnewhealthysnackfood.It’smadefrom
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
[originaltext]M:Youknow,I’mjustnottoosurethenewsalarywillbehighen
随机试题
[originaltext]Youngwomenarelosingfaithintheuniversitysystemwithne
【B1】[br]【B9】[originaltext]Anymistakemadeintheprintingofastamprai
[originaltext]W:YoursisterJanedidn’trecognizemeatfirst.M:I’mnotsurp
NotSeeingtheForestfortheDollarBillsA)TheU.S.Fisha
Somanypeopleusethecellphonesofrequentlyeveryday.But【C1】______lit
TheHistoryoftheLunchBoxA)Itwasmadeofshiny,br
Areal-timeoperatingsystem.(RTOS)is
原发性高血压病因不明,以血压升高为主要表现,占总体高血压的()。继发性高血压有明
根据《测绘生产困难类别细则》,在居民小区、工厂区进行管线探测,其困难类别为()类
构成移植物排斥反应的损伤机制中主要的作用是A、NK活化后杀伤的植物 B、Th产
最新回复
(
0
)