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[originaltext]W: Sam, could you review the results of the survey on leisure spo
[originaltext]W: Sam, could you review the results of the survey on leisure spo
游客
2024-02-14
37
管理
问题
W: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday’s business meeting.
M: Sure. I’ve summarized the results in the handout, broken down by consumer age groups and sporting activities.
W: What did you find?
M: According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.
W: Okay.
M: As far as particular sports are concerned, people in these two groups cited jogging as their favourite recreational sport followed by skiing, tennis, swimming, and cycling.
W: And what about these groups broken down by gender?
M: Oh, thanks for bringing that up, Men appear to be slightly more active than women in the 18-to-26-year-old age group.
W: Based on what you have said, I think we should consider targeting the 18-to-26-year-old age group more in the future.
M: Yes. We should consider expanding our line of athletic shoes, particularly jogging and tennis footware.
W: I agree. We also have to come up with a more appealing slogan aimed at this age group.
M: I see what you mean. However, when these results me compared with the survey carded out three years ago, we can see a growing trend among older consumers—I mean 46 to 55—who are becoming more conscious and concerned about staying fit, I believe this trend will continue.
W: I see your point. Well, let’s meet again on Wednesday to iron out more of the details of this proposal.
选项
A、Target the 18-to-26-year-old age group.
B、Sell tennis rackets.
C、Carry more athletic shoes.
D、Make an appealing slogan.
答案
B
解析
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