首页
登录
职称英语
Shoppers on Black Friday, the traditional start of the holiday shopping seas
Shoppers on Black Friday, the traditional start of the holiday shopping seas
游客
2024-02-10
6
管理
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统的实体企业)in favor of online retailers—e-tailers. So this year Black Friday also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets(经销店)of their own. But it is a big concern for brick-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous(破坏性的)discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Lululemon athletica, which sells sports clothes, offers free yoga classes. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there. [br] What is the main purpose for retailers to set up "pop-up" stores?
选项
A、To let customers inspect the quality of items.
B、To cut down the cost of running businesses.
C、To arouse customers’ curiosity to purchase goods.
D、To redouble their efforts on online sales.
答案
C
解析
事实细节题 。定位句提到了传统零售商与电子零售商竞争的一个常用策略,即建立“弹出式”商店,其目的是增加顾客的新鲜感和购物紧迫感,故答案为C)“引起顾客的购物好奇心”。
转载请注明原文地址:https://tihaiku.com/zcyy/3438982.html
相关试题推荐
[originaltext]W:Haveyoumadeanyplanstogoawayduringthesummerholiday?
[originaltext]ChristmasisAmerica’smostpopularholiday.Somepeopleatte
[originaltext]W:Howdoyoufee!aboutthefootballgameonFriday?Closeresul
[originaltext]W:Howdoyoufee!aboutthefootballgameonFriday?Closeresul
[originaltext]W:Howdoyoufee!aboutthefootballgameonFriday?Closeresul
[originaltext]W:Howdoyoufee!aboutthefootballgameonFriday?Closeresul
[originaltext]W:Howdoyoufee!aboutthefootballgameonFriday?Closeresul
Formostofus,thepurposeoftheholidaysistobringpeace,love,andgoo
Formostofus,thepurposeoftheholidaysistobringpeace,love,andgoo
Formostofus,thepurposeoftheholidaysistobringpeace,love,andgoo
随机试题
Itisclearthatsomepeoplewhoparticipateinexercisetrainingwillde
HowsciencegoeswrongScientificresearchhaschang
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandse
关于选择空气源热泵机组供热的说法,下列哪一项是错误的?A.需考虑环境空气温度修正
青海省幅员辽阔,仅次于( )、西藏、内蒙古,居全国第四位。A.四川 B.甘肃
闪光细胞常出现于下列哪种疾病()。A.肾移植后排斥反应 B.肾移植后正常
四个相同的盒子里各有3个球,其中一个盒子里放了3个红球,一个盒子里放了2个红球1
某学校的校园改造工程由甲乙两个工程队承包,若甲队单独施工需要30天完成,若乙队单
多层戊类生产厂房的耐火等级不应低于()。A.一级 B.二级 C.三级 D
下列有关法系与法律体系含义的表述哪项是不正确的?( ) A.法系是根据英国普
最新回复
(
0
)