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  3. The appeal of advertising to buying motives can have both negative and posit

The appeal of advertising to buying motives can have both negative and posit

游客2024-02-10  29
问题     The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______to people’s desire for better fuel 【B3】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B4】______ and a waste of consumers’ money.
    Sometimes advertising is 【B5】______ misleading. A few years ago a brand was 【B6】______ to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just【B7】______bread. There were 【B8】______ calories because it was sliced very thin, but there were the same number of calories in every loaf.
    【B9】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. 【B10】______. The security of knowing that property is protected by insurance makes the purchase of insurance a worthwhile investment for most people. 【B11】______ [br] 【B9】
选项
答案 On the positive side, emotional appeals may respond to a consumer’s real concerns
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