首页
登录
职称英语
Competition among smart phone makers is heating up at retail, in advertising
Competition among smart phone makers is heating up at retail, in advertising
游客
2024-02-08
27
管理
问题
Competition among smart phone makers is heating up at retail, in advertising and, increasingly, in the courtroom as handset and software makers wield(运用)patent lawsuits to protect their turf(地盘)and slow down their rivals.
Just a few years ago. smart phones were mainly for office workers who needed to check e-mail after hours. For most people, the Web browsers and other programs were too much trouble, and the data connections too slow. Apple changed all that with the introduction of the iPhone in 2007. Its touch-sensitive screen and big icons made it easy to use. Its programs were designed from the ground up to work well on the small screen. And the fashionable design made it an instant hit with consumers.
Even as competitors have rushed out copycat designs, the iPhone still sets the agenda. But that throne is weakening. And as the other devices, including those running Google’s Android system, catch up with the iPhone, smart phone makers are having a harder time standing out to consumers or persuading them to pay more for their devices. In turn, that has prompted a slew of patent disputes over all aspects of basic phone use, from the way a user swipes a touch screen to perform an action to the method a phone uses to extend battery life. Nokia is suing Apple, Apple is suing HTC, Microsoft is suing Motorola and more.
"In consumer electronics and related fields, it’s a great challenge to earn a profit," said Bruce Sunstein, an intellectual property lawyer. "The way you can usually get profit is through innovation." Smart phone makers must not only come up with novel features, he said, but must also stake claims to the technology behind them and thus reap the rewards in licensing fees.
Consumers shouldn’t worry about buying or using any of those phones. Patent cases can take months or years to resolve—sometimes longer than the life of these phones—and disputes are often settled with licensing deals. Ultimately, no one company will prevail. Rather, the results will determine how profits are divvied(分摊)up among a vast number of players. [br] According to Bruce Sunstein, what is the best way to make a profit?
选项
A、Cooperating with major smart phone makers.
B、Making a success in patent lawsuits.
C、Paying more attention to the products.
D、Setting the pace in technology of smart phones.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3433556.html
相关试题推荐
【B1】[br]【B5】[audioFiles]audio_eufm_j01_098(200910)[/audioFiles]retailers意为“零售
Advertisingisawayofbringing【B1】______tothepublicforthepurposeofs
Advertisingisawayofbringing【B1】______tothepublicforthepurposeofs
Advertisingisawayofbringing【B1】______tothepublicforthepurposeofs
Advertisingisawayofbringing【B1】______tothepublicforthepurposeofs
Advertisingisawayofbringing【B1】______tothepublicforthepurposeofs
[originaltext]Let’sturnourfocusnowtoadvertising.Weallknowwhatan
[originaltext]Let’sturnourfocusnowtoadvertising.Weallknowwhatan
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
随机试题
Unlesswespendmoneytospotandpreventasteroids(小行星)now,onemightcras
Tomsaidthathewouldn’tmind______.A、towaitforusB、waitingforusC、waitf
Peoplelikebeingtrusted.Theyareannoyed,angry,orfeelhurtiftheyare
W:I’mtakingthetraindowntowntogoshopping.M:________A、Well,you’dbetter
[originaltext]W:IknowyouandJaneusedtodoeveiythingtogether.Ithought
A.下颌升支外侧 B.下颌升支前缘向上 C.下颌磨牙舌侧后下方和下颌支内侧面
股东大会决议的事项分为普通事项与特别事项两类,其中特别事项包括( )。A.修改
下列关于行业风险分析的说法,正确的是( )。A.目的在于识别同一行业所有企业面
建设工程组织依次施工时,其特点包括( )。 A、没有充分地利用工作面进行施工
(2018年真题)甲乙签订了一份供货合同。合同约定甲先供货,乙后付款。在供货前,
最新回复
(
0
)