首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-07
42
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental con—cern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3429048.html
相关试题推荐
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
随机试题
【B1】[br]【B10】A、farmB、villageC、partC文中要表达的是该地区的鸭子,应该用part。
Properarrangementofclassroomspaceisimportanttoencouragingintera
[originaltext]W:Dad!M:Yes?What’sthematter,Joyce?W:I’mwonderingifIs
“赵钱孙李,周吴郑王,冯陈褚卫,蒋沈韩杨……”许多华人都对这四字谣感到_,即使一
某水运工程在混凝土施工的过程中对混凝构件采取了相应的防腐措施,请回家以下问题:
正常情况下动脉导管未闭应在以下哪段时间内关闭A.1岁内 B.2到3个月
关于脑血栓形成的描述,下列哪项不正确A.常伴有高血压、心脏病等病史 B.不同脑
你如何看待一个优秀老师是被学生逼出来的?
下面关于证券投资者保护基金的使用,表述不正确的是( )。A.证券公司被撤销、被
具有多道密封和一定的自紧功能,不粘接法兰密封面,能在高温、低压、高真空、冲击振动
最新回复
(
0
)