首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-07
28
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental con—cern is now part of the mainstream.故可知正确答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3429048.html
相关试题推荐
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
随机试题
WhenaNewYorkerwashikinginEurope,hisSwissfriendkeptsaying"Listen
对于生殖腺的发生,下列哪项说法不恰当A.睾丸决定因子位于Y染色体短臂性决定区
B企业为禽类加工企业,有员工415人,厂房占地15000m2,有一车间、二车间、
中国成人超重和肥胖症预防与控制指南指出,中国成年人男性腰围(),女性腰围(
(2014年)通过收购股权的方式进行并购时,对目标公司进行估值所使用的折现率应是
天麻苷属于A.硫苷 B.吲哚苷 C.酚苷 D.醇苷 E.碳苷
无粘结预应力筋的张拉应严格按设计要求进行。当设计无要求时,通常,在预应力混凝土楼
过分合理化:指外在动机损害了内在动机。下列属于过分合理化的是()。A.有些孩子
共用题干 某运输企业投资400万元,购买了20辆额定吨位为5吨的货车,预计年固
关于混凝土工程定额的说法,正确的有()。A.预制混凝土定额不包括模板制作与安装
最新回复
(
0
)