首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-07
32
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies made false claims and exploited themovement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3429045.html
相关试题推荐
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Virtuallyunknownadecadeago,bigonlineteachereducationprogramsnowdw
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Environmentalasceticismhascreatedavogueforupgradinglight-bulbsandt
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
随机试题
Englandisnotabigcountry:fromnorthtosouthandfromeasttowestiti
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarte
质量成本由()组成。A.运行质量成本 B.外部质量保证成本 C.可控成本
目前已知的维生素A原是A.叶黄素 B.番茄黄素 C.β胡萝卜素 D.玉米黄
关于平面控制测量必须遵循的组织实施原则的说法,正确的是()。A、由平面到立面
以评价对象自身的状况作为参照标准,对其在不同时期的进步程度进行评定。这种评价属于
下列关于成本法中开发利润的计算基数的描述,错误的是( )。A、直接成本利润率的计
下列有关宋朝法律制度的表述,错误的是( )。 A.宋朝对犯人推翻原有口供的,
甲公司2018年1月1日发行面值600000元、期限3年、票面利率8%、每年年末
下列职业健康安全管理体系和环境管理体系要素中,属于一级要素的是( )。A.组织
最新回复
(
0
)