首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2024-02-06
16
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’ s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings—was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] It is found by Lindstrom that a baby giggling is______.
选项
A、the most touching
B、the most familiar
C、the most distinctive
D、the most impressive
答案
D
解析
细节题。短文第四段主要讲述Lindstrom为了弄清楚哪些声音吸引我们的耳朵而做的实验。根据The sound…both in terms of interest and positive feelings—was a baby giggling.可知,婴儿咯咯笑的声音最能吸引人的注意。故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3428103.html
相关试题推荐
[originaltext]Mostpeoplewhostartworkingoutinhopesofsheddingpounds
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlea
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlea
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
ThelifestyleinAmericaisthat______(人们靠信用卡来提前消费).peoplerelyoncreditcards
[originaltext]Nooneknowsexactlyhowmanydisabledpeoplethereareinth
[originaltext]Nooneknowsexactlyhowmanydisabledpeoplethereareinth
随机试题
[originaltext]M:Congratulations.YoucertainlydidquitewellandImustsayy
Scientificresearchhasrevealedthatthroughouttheanimalworld,communica
在美国期货市场中,关于期货佣金商(FCM)说法正确的有()。A、不可以独立开发客户B、可以向客户收取保证金C、保存账簿和交易记录D、必须维持最低净
A.2,2-二甲基-3-乙基丁烷 B.2,2,3-三甲基戊烷 C.1,1,1
下列关于“创新,协调,绿色,开放,共享”五大新发展理念的说法,正确的有()
男性,45岁,酗酒后4小时发生上腹部持续性剧痛并向左肩、腰背部放射,伴恶性呕吐,
共用题干 SomeUnusualCelebrationsSomeholi
急性肾盂肾炎最常见的致病菌是A:猪副嗜血杆菌 B:变形杆菌 C:大肠埃希菌
城市环境卫生设施工程总体规划(含分区规划)中的主要内容有( )。A.确定城市固
关于因果图的绘制,下列说法不正确的是()。[2007年真题] A.通常先列出
最新回复
(
0
)