首页
登录
职称英语
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
Kodak’ s decision to file for bankruptcy protection is a sad, though not une
游客
2024-02-06
39
管理
问题
Kodak’ s decision to file for bankruptcy protection is a sad, though not unexpected turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to "complacency," that explanation doesn’ t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’ t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] Why do large companies have difficulty switching to new markets?
选项
A、They find it costly to give up their existing assets.
B、They tend to be slow in confronting new challenges.
C、They are deeply stuck in their sad past.
D、They tend to put existing assets into the new businesses.
答案
D
解析
细节题。短文第四段第二句指出Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the newbusinesses.即大公司不能进入新市场的原因是他们在开创新业务的过程中,依然不愿放弃现有的优势。由此可知,答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3427631.html
相关试题推荐
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
Althoughtheenjoymentofcolorisuniversalandcolortheoryhasallkinds
______(很多人理所当然地认为)marriageisthegoalofeveryyoungwoman’sinmostthought.Man
Someanimalsarewidelyusedinexperiments______(尽管有些人对此表示反对).eventhoughsome
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
Accustomedthoughwearetospeakingofthefilmsmadebefore1927as"silen
随机试题
Accordingtotheauthor,abornnaturalistshouldfirstofallbe______.[br]Th
根据广告时间分类,5年以上的广告计划属于()A.近期广告计划 B.长期广告计
错误推测法属于()。A.白盒测试 B.灰盒测试 C.黑盒测试 D.静态测
嗅区黏膜为:()A.复层鳞状上皮 B.假复层纤毛柱状上皮 C.假复层无纤
()对内部审计的独立性和有效性承担最终责任。A.监事会 B.董事会 C.股
左边给定的是纸盒外表面的展开图,右边哪一项能由它折叠而成?请把它找出来。 A.
2012年全国国内生产总值519322亿元,按可比价格计算,比上年增长7.8%。
下列选项中最符合所给图形规律的是()。 A.如图所示 B.如图所示
用吲哚环代替六氢萘环,第一个通过全合成得到的药物是
关于建设工程分包的说法,正确的是(?)。A.专业承包单位可以将其承包工程中的劳务
最新回复
(
0
)