首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-06
58
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream. [br] What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies madefalse claims and exploited the movement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3425709.html
相关试题推荐
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Duringthenineteenthcentury,whenlittlewasknownaboutenvironmentalism
Globalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21st
Globalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21st
Globalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21st
Wheredopesticides(杀虫剂)fitintothepictureofenvironmentaldisease?Weha
Wheredopesticides(杀虫剂)fitintothepictureofenvironmentaldisease?Weha
Wheredopesticides(杀虫剂)fitintothepictureofenvironmentaldisease?Weha
随机试题
PlayJazzFestivalTicketsTobuyPlayJazzFestivalticketsonline,pleasesele
[originaltext]M:Andyou’vegotIFeelGoodVideo,right?W:Afterthismorning
AccordingtoColombianofficials,whowasresponsibleforthemassacre?[origina
[originaltext]W:MayIspeaktoMr.Jackson?M:Sorry,heisoutatthemoment.
图示三根压杆均为细长(大柔度)压杆,且弯曲刚度均为EI。三根压杆的临界荷载Fcr
开发企业在交付房屋的时候,买方直接按照合同约定的交楼标准对房屋进行验收,验收合格
若截面的有效高度ho=710mm,除竖向力外,作用在牛腿顶部的水平力设计值Fh=
我国当前是由()负责教师的培训和教师资格认定等事务的。 A.教师专业团体 B
锻造是一种利用锻压机械对金属坯料施加压力,使其产生塑性变形以获得具有一定机械性能
根据《化学品分类、警示标签和警示性说明安全规范易燃液体(GB20581)》,按
最新回复
(
0
)