首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2024-02-04
36
管理
问题
The most noticeable trend among today’s media companies is vertical integration an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office(HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented(空前的)numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed(飙升)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission(FCC)gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] What do Time Warner and Matsushita have in common?
选项
A、Both of them belong to Rupert Murdoch.
B、Both of them are big American media corporations.
C、Both of them are outlets of differing viewpoints and innovative ideas.
D、Both of them own several different but related media businesses.
答案
D
解析
细节辨认题。由定位段可知,时代华纳兄弟娱乐公司和松下公司都拥有多家不同但又相关的媒体公司或制片厂,因此D)正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3422200.html
相关试题推荐
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
随机试题
Whatbeganwiththeinventionofthetelephonein1876hastodaybecomeagl
I______(have)alectureatthistimeyesterday.washaving
[originaltext]W:HelloLadiesandGentlemen,itisagreatpleasuretohaveSco
Manystudentsfindtheexperienceofattendinguniversitylecturestobear
利用腹压促进分娩最有效的情况是A.第一产程开始宫缩时 B.第一产程末宫缩间歇时
共用题干 某医药器械专营公司要求对每种商品进行量本利分析,并对每种商品提出盈利
一位受到家庭暴力伤害的妇女,可能不知道有哪些资源以及采取什么途径可以帮助她。如果
商品价格风险是指商业银行所持有的各类商品(包括黄金)及其衍生头寸由于商品价格发生
某男,55岁。心悸气短,失眠健忘,面色无华,倦怠乏力,纳呆食少;舌淡红,脉细弱。
女孩,2岁。经常患感冒和肺炎。体检:心前区隆起,无震颤,胸骨左缘第2肋间可闻及Ⅱ
最新回复
(
0
)