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  3. Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and

Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and

游客2024-02-01  71
问题     Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工人)and I’m OK," the Killer Rabbit, the Dead Parrot—were tired of seeing their legendary sketches pirated and posted on YouTube, free to whoever wanted a quick laugh. So they posted their own, higher-quality versions on YouTube—also free—but let fans know that complete DVD versions were available for purchase. As a result, sales rose 23,000 percent! "Free worked, worked brilliantly...People are making lots of money charging nothing, but nothing or enough that we have essentially created a country-sized economy around the price of $ 0. 00. " Anderson, 48, the editor of Wired Magazine, discussed the allure of zero with Jesse Kornblu.
    In the 20th century, "free" meant giving away one thing to create demand for another. Get a free cell phone, lor example, by buving a monthly plan. What is "free" now?
    Yes, 20th century "free" was about real objects made of atoms. Real costs were invoked, so the consumer paid one way or another. In the 21st century, "free" is digital bit with marginal costs. For all practical purposes, they really are free.
    In the digital economy, someone pays, but increasingly it’s not you. Google and Wikipedia, for example, don’t show up on your credit card. So how do you pay? Not with money, but with your time and attention. Some resources, of course, are scarce and getting scarcer: you pay for those. Digital goods and services, because they can be reproduced and distributed at almost no cost, are abundant.
    Once you’ve given content away on the web, can you get people to pay? Absolutely. Use free to get an audience. The Wall Street Journal created a clever hybrid—some free articles, some available only to paid subscribers.
    I get the sense that—when it comes to news, anyway—we’ll soon have two classes of internet users: 1)people who have money and will pay for quality reporting and analysis and: 2)people who are less well-off or care less about quality and will accept any information that’ s free. So the elite will be better informed , and others may get trashier media.
    I’m simply observing what happens in economics when marginal costs fall. In the economic terms, free is the law of gravity(万有引力定律). I don’ t tell the apple to fall: it just falls. I don’t tell water to flow downhill: it just does. In that way, it’s simple. As costs approach zero, free prevails. [br] We can infer from the third paragraph that in the 21st century______.
选项 A、all the information is free
B、digital economy has been the most important
C、the real "free"commodity finally showed up
D、a free cell phone no longer exists
答案 C
解析 事实细节题 这一段作者对比了20世纪和21世纪“免费”概念的不同，在20世纪，“免费”意味着给予，这种给予是为了创造需求，消费者实际上是以某种方式为“免费”买单。在21世纪，“免费”的产品是数字的，仅涉及边际成本，它们真的是免费的。C)与此相符，故为正确答案。
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