首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-01
23
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] Which of the following states takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
细节题。短文指出According to the state’s court,“California seeks…with minimal environmental attributes”,随后Texas,Massachusetts,Minnesota,Tennessee,Connecticut,and Washington也争相效仿。所以可知California takes the lead in…environmental attributes.故选项C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3411608.html
相关试题推荐
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
随机试题
[originaltext]W:Goodmorning,Brian.MynameisSarahGreene.M:Welcometoour
WATERANDLIFEONMARS1Thepresenceorabsenceofwater
LasVegaswasfounded【B1】______yearsagoandwasofficially【B2】______in19
Whilestillcatchinguptomeninsomespheresofmodernlife,womenappear
在战略管理型组织中,内部审计的管理也应具有战略性,内部审计应该理解:Ⅰ.组织如何
患儿,2岁。发热2天,咳嗽气急,双肺下部啰音固定。突然烦躁,面色苍白,口唇发绀,
下列关于审慎的理解,最正确的是()A.全神贯注B.周密谨慎C.认真负责D.谨小
男性,60岁。自述1年半前因直肠肿瘤在外院手术治疗,具体术式不清。检查见左下腹部
用人单位与劳动者在用工之前订立劳动合同的,劳动关系自()起建立。A:劳动合同订立
共用题干 丙公司原是一家国有企业,2013年内,发生了如下事项:(1)调整新的
最新回复
(
0
)