首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind
Over the past decade, the environmental movement has exploded onto the mind
游客
2024-02-01
9
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] When did the green third wave come?
选项
A、When environmental concern rises.
B、When advertisers are self-regulating themselves.
C、When advertisements become very regulated.
D、When the mainstream also becomes concerned about it.
答案
D
解析
细节题。短文最后一句指出we’ve now entered green advertising’s third wave,where environmental concern is now part of the main stream.故可知正确答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3411607.html
相关试题推荐
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
SavingNature,ButOnlyManEnvironmentalNecessitiesan
SavingNature,ButOnlyManEnvironmentalNecessitiesan
SavingNature,ButOnlyManEnvironmentalNecessitiesan
随机试题
应急反应时血中肾上腺素浓度增高,引起心血管和呼吸等活动加强,这一调节属于()
关于调节,以下哪项是错误的A.两眼调节大致相同 B.在无调节刺激时,调节可放松
材料高中物理某教材“功和内能”一节有如下演示实验。 在有机玻璃筒底放置少量易燃
政府引导基金对创业投资基金的支持方式包括() Ⅰ.参股 Ⅱ.融资担保
关于泡沫灭火系统,下列描述正确的是()。A.扑救水溶性液体火灾必须选用抗溶性泡沫
把下面的六个图形分为两类,使每一类都有各自的共同特征或规律,分类正确的一项是(
某房地产开发公司是增值税一般纳税人,2021年5月,拟对其开发的位于市区的住宅项
2011年7月1日,施某与L劳务派遣公司签订了为期1年6个月的劳动合同,并被派遣
根据《商业银行风险监管核心指标》,我国商业银行的成本收入比,即营业费用与营业收入
下列属于水利生产经营单位的是( )。A.水利工程项目法人 B.水利水电工程施
最新回复
(
0
)