首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-31
5
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. [16]The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. [17]The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system.
Certain information is critical to Yellow Pages ads including location, hours and graphics. [18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3409084.html
相关试题推荐
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext][19]Aroundtheyear1000AD,somepeoplefromnorthwestIndiabe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
随机试题
WriteacompositionentitledAWantAdvertisementforaPart-timeJobatSchool
在中国,如果不了解“面子”的含义,则很难理解许多行为言辞。面子通常可理解为社会对一个人名誉和声望(prestige)的看法。因此,中国人向来很重视面子问
遇有()级以上大风气候时,应当停止高空和露天焊割作业。A.4 B.5 C.6
基金信息披露形式方面应遵循的基本原则不包括()。A.真实性 B.规范性
依据《站用交流电源系统运维细则》的规定,具有脱扣功能的低压断路器应设置一定()。
()对于机械相当于粽子对于()A.金属;
行动研究的最终目的是()。A.了解实践 B.反思实践 C.改进实践
国家及各地区的门窗通用图集都是按照扩大模数()的倍数。A:2MC:4MD:5
患者,男,48岁,平日体健,否认药物过敏史。3天前受凉后出现发热、咳嗽、咳少量黄
A若参考方向相反,则角度相差180°,代入原式可得:
最新回复
(
0
)