首页
登录
职称英语
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
游客
2024-01-30
42
管理
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be." This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
Questions 19 to 22 are based on the passage you have just heard.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Taking up exercises after recovery.
B、Producing tasty healthy frozen food.
C、Finding new ways to cure heart disease.
D、Going on a diet upon leaving the hospital.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3406059.html
相关试题推荐
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]ItwasanItalianinventorwhocreatedthefirstwirelessdev
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Asyouknow,therearetoomanystudentstodaywhoistrying
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]M:Hi,Angela!Welcomeback!How’syourtriptotheStates?W:Ve
[originaltext]W:Excuseme,canIhelpyou?M:Yes.YouseeIboughtthisperso
[originaltext]AninternationalRomanCatholicorganizationsayshumanright
[originaltext]AninternationalRomanCatholicorganizationsayshumanright
随机试题
Lookatthenotebelow.Youwillhearamancallingaboutcompanyprofita
Therearethreedifferentbodytypes:ectomorph,mesomorphandendomorph.Le
R={3,4,7,9}T={2,5,8}IfanumberristobechosenfromsetRandanumbert
公路水运工程试验检测信用评价对象包括()。A.持有公路水运试验检测师证书的试验
男性,31岁,腹痛、腹泻、发热、关节疼痛、消瘦、右下腹包块,轻压痛,抗生素治疗无
甲状腺切除术,术后拆线的时间是:A.3~4日 B.4~5日 C.5~6日
医疗事故鉴定处理程序
请简述陶行知先生的“生活教育”思想。
风险限额管理的基本原则包括()。A.强调多样化风险 B.限额种类要覆盖风险偏
(2018年真题)价值工程应用对象的功能评价值是指()。A.可靠地实现用户
最新回复
(
0
)