首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-01-29
21
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] The author’s purpose in writing this passage is to _____.
选项
A、show that taste preference is highly subjective
B、argue that taste testing is an important marketing strategy
C、emphasize that taste and price are closely related to each other
D、recommend that blind tasting be introduced in the quality control of colas
答案
A
解析
文章第1句Taste is such…food表明味觉偏好是十分主观的,且下文讲到的实验结果也更进一步印证了该观点,故选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3404762.html
相关试题推荐
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Accordingtoasurveyonreadingconductedin2001bytheUS
[originaltext]Whenpeoplethinkofcarrots,theyusuallypictureintheirm
[originaltext]W:Hi,Mr.JohnsoaWhendoyouusuallygetup?M:[8]Iusuallyge
[originaltext]W:Hi,Mr.JohnsoaWhendoyouusuallygetup?M:[8]Iusuallyge
[originaltext]Accordingtoasurveyonareadingconductedin2001bytheU
[originaltext]Accordingtoasurveyonareadingconductedin2001bytheU
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
随机试题
ScientistsscanningandmappingtheGizapyramidssaythey’vediscoveredtha
TheInternetisaninternationalcollectionofcomputernetworksthatallun
[originaltext]FrenchforcessaytheyhaveenteredKidalinthenorthofMal
如图所示电路所加输入电压为正弦波,电压放大倍数Au1=uo1/ui、Au2=uo
下列哪项是代赭石的功效A.平肝息风镇惊B.平肝明目安神C.平肝降逆止血D.平肝镇
下列哪项不符合遗传性毛细血管扩张症A.是一种常染色体显性遗传的血管病变B.少数病
在利率期限结构的概念中,下列关于拱形收益率曲线意义的表述,正确的有()。A:期限
要求员工严格执行操作规程的意义在于()。 (A)它是长期实践经验的科学
药品生产企业对必须销毁的药品未在药品监督管理部门监督下销毁的A.处1000—5万
根据《标准施工合同》,如果承包人有专利技术且有相应设计资质,双方约定由承包人完成
最新回复
(
0
)