首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2024-01-29
24
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
细节题。短文第二段指出Consumers grew wary of environmental appeals,and advertisers reacted by reducing its emphasis.由此可推断出这种广告商一直过分强调绿色广告,消费者开始厌烦,并对此变得小心谨慎。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3402793.html
相关试题推荐
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
随机试题
[originaltext]Now,listentoPartTwooftheinterview.W:Wespendsomuchti
[originaltext]Agoodmarriagemeansgrowingasacouplebutalsogrowinga
编辑应用文不包括()。A.内容提要 B.出版前言 C.编者按 D.参考文
A.Ⅰ和Ⅱ互为同系物 B.Ⅰ和Ⅱ互为同分异构体 C.Ⅰ和Ⅱ均能在加热条件下与
加法模式是假定四种变动因素存在着某种相互影响关系,互不独立;乘法模式是假定影响时
异烟肼体内过程的特点是A:口服易被破坏 B:乙酰化代谢速度个体差异大 C:与
A
在以前学习中得到提高的某种官能,对后来涉及该官能的学习产生促进作用,从而表现出迁
2017年7月31日,甲公司录用周某担任出纳,双方口头约定了2年期
下列选项中属于建设单位审查工程竣工结算的主要内容有()。A.工程竣工结算资
最新回复
(
0
)