首页
登录
职称英语
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
游客
2024-01-28
39
管理
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners, began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, " We benefited from low expectations. The products were much better than people thought they would be. " This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors’ but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、It was suggested by the firm’s vice-president.
B、It matches the food’s dark green packaging.
C、It has a positive implication for consumers.
D、It tricks the elders into impulse purchasing.
答案
C
解析
短文中提到,选择使用Healthy Choice这个商品名称,是因为它能给消费者以正面暗示,故答案为C)。
转载请注明原文地址:https://tihaiku.com/zcyy/3402125.html
相关试题推荐
[originaltext]MyfatherwokemeupearlyonemorningwhenIwasfourteen,a
[originaltext]MyfatherwokemeupearlyonemorningwhenIwasfourteen,a
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]Anearthquakemeasuring6.7ontheRichterscalehashitnort
[originaltext]Anearthquakemeasuring6.7ontheRichterscalehashitnort
[originaltext]WhenthetopU.S.oilcompaniesannouncedhugeincreasesinp
[originaltext]Forseveralyears,humanresourcesdirectorPeteTapaskarsay
随机试题
TheancientreputationofVikingsasbloodthirstyraidersoncoldnorthernse
TheAmericanDream:MythorRealityI.Orignoftheterm:A.
Whenearlyexplorerssailedroundtheworld,theyusethestarstoshow【M1
ExaminationshavealongerhistoryinChinathaninanyothercountry,yetitis
Sinceadvertisementexpensesformpartofthecostofproduction,whichhastobe
某项目质量管理员希望采用一些有助于分析问题发生原因的工具,来帮助项目组对各种可能
关于招标控制价的相关规定,下列说法中正确的是( )。A.国有资金投资的工程建设项
直流电源柜门无法关闭,影响直流系统运行,缺陷性质为()(A)一般缺陷(B)
企业在参与市场竞争的过程中,力求生产销售竞争对手所不能制造出的创新性商品,以()
宋某与江某是夫妻,育有三个儿子,分别是宋大,宋二和宋小。宋大英年早逝,留下一子宋
最新回复
(
0
)