首页
登录
职称英语
[originaltext] (25)The British are supposed to be famous for laughing at th
[originaltext] (25)The British are supposed to be famous for laughing at th
游客
2024-01-28
44
管理
问题
(25)The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.(22)When Ratner took over his father’s chain of 130 jewelry shops in 1984, he introduced a very clear company policy. He decided that his shops should sell downmarket products at the lowest possible prices. It was a great success. The British public loved his cheap gold earrings and his tasteless silver ornaments. By 1991, Ratner’s company had 2,400 shops and it was worth over 680 million pounds. But in April of that year, Gerald Ratner made a big mistake.(23)At a big meeting of top British businesspeople, he showed up and explained the secret of his success. "People say ’ How can we sell our goods for such a low price?’ I say ’ Because they are absolute rubbish. ’ " His audience roared with laughter. But the British newspapers and the British public were not so amused.(24)People felt insulted and stayed away from Ratner’s shops. Sales fell and 6 months after his speech, Ratner’s share price had fallen by 42% . The following year, things got worse and Gerald Ratner was forced to resign. By the end of 1992, he lost his company, his career and his house. Even worse, 25,000 of his employees had lost their jobs.(25)It had been a very expensive joke.
22. What did Gerald Ratner decide to do when he took over his father’s shops?
23. On what occasion did Gerald Ratner explain the secret of his success?
24. How did people feel when they learned of Gerald Ratner’s remarks?
25. What does the story of Gerald Ratner suggest?
选项
A、The words of some businesspeople are just rubbish.
B、He who never learns from the past is bound to fail.
C、There should be a limit to one’s sense of humour.
D、He is not laughed at, that laughs at himself first.
答案
C
解析
短文开头就点明了主题,提到英国人以自嘲闻名,但即使是对他们来说,幽默也应该有限度,接着短文以拉特纳的故事为例说明这个主题,文末再次强调“这个玩笑的代价太大了”,以此首尾呼应,告诉我们开玩笑要有度,故C)为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3402061.html
相关试题推荐
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationa
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationa
[originaltext]MyfatherwokemeupearlyonemorningwhenIwasfourteen,a
[originaltext]MyfatherwokemeupearlyonemorningwhenIwasfourteen,a
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]Didyouknowthatthere’sakindofbirdthatcansew?Thisb
[originaltext]OnehundredandthirteenmillionAmericanshaveatleastone
[originaltext]OnehundredandthirteenmillionAmericanshaveatleastone
[originaltext]Anearthquakemeasuring6.7ontheRichterscalehashitnort
[originaltext]WhenthetopU.S.oilcompaniesannouncedhugeincreasesinp
随机试题
(中国科学院2013年10月试题)"Pain,"asAlbertSchweitzeroncesaid,"isamoreterri
Soviet’sNewWorkingWeekHistorianinvestigateshowStalinchangedthecalendar
Sheacceptedhis______aboutherdresswithasmile.A、complementB、complimentC
WriteonANSWERSHEETTHREEanoteofabout50-60wordsbasedonthefollow
[originaltext]Asuperattendantofthecity’smunicipalbuilding,DeliaSad
【B1】[br]【B8】[audioFiles]audio_eufm_j01_287(200910)[/audioFiles]current介词之后,名词
甲企业于2010年年初从A银行取得中长期借款1000万元用于一个为期3年的项目投
关于中药饮片的储存条件,以下错误的是A、中药饮片受潮后容易在细菌的作用下引起霉变
患者,男性,38岁。因腹泻、腹痛2年,被诊断为“溃疡性结肠炎”,本次急性加重5天
证券公司依法接受期货公司委托协助办理开户手续的,应当按照《期货市场客户开户管理规
最新回复
(
0
)