首页
登录
职称英语
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not u
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not u
游客
2024-01-28
43
管理
问题
Kodak’s decision to file for bankruptcy(破产)protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to " complacency(自满)," that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate(企业的)culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. [br] What do we learn about Kodak?
选项
A、It went bankrupt all of a sudden.
B、It is approaching its downfall.
C、It initiated the digital revolution in the film industry.
D、It is playing the dominant role in the film market.
答案
B
解析
推理判断题。第一段第一句指出,柯达公司申请破产保护的决定虽然并不出乎意料,但对这个领先的美国公司来说是一个令人伤心的转折点。本段最后一句也提到柯达公司未能适应数字化革命这一发展趋势。由此可见,柯达公司正在走向衰落,故答案为B)。
转载请注明原文地址:https://tihaiku.com/zcyy/3401461.html
相关试题推荐
AlthoughtheOlympicCharter,theofficialconstitutionoftheOlympicmovem
AlthoughtheOlympicCharter,theofficialconstitutionoftheOlympicmovem
[originaltext]Honduranauthoritiesdevotedtotheprotectionofchildrenand
[originaltext]Honduranauthoritiesdevotedtotheprotectionofchildrenand
Althoughthetopmeninsmugglingbusinessmustworktogether,mostofasynd
Althoughthetopmeninsmugglingbusinessmustworktogether,mostofasynd
Althoughthetopmeninsmugglingbusinessmustworktogether,mostofasynd
[originaltext]Scientistsunderstandhowtwinsareborn.Nowthough,theyar
[originaltext]Thethoughtofhavingnosleepfor24hoursormoreisn’tap
[originaltext]Thethoughtofhavingnosleepfor24hoursormoreisn’tap
随机试题
Suggestachangetotheagenda提出变动议程I’dliketoaddoneextraitem,ifImay...
卢沟桥位于天安门广场西南15公里处,横跨永定河,是北京现存最古老的多拱石桥。卢沟桥最初建成于1192年,1698年重建,由281根柱子支撑。每根柱子上都
Easternmedicinesarebecomingmorepopularinthewest,butfewpeoplereal
WhereisJoan’sfamilygoingtospendsummer?[br][originaltext]W:Charles,I
A.(a)与(d) B.(b)与(c) C.(a)与(d)及(c)与(b)
春色满园关不住,一枝红杏出墙来之于()相当于欲把西湖比西子,淡妆浓抹总
A.相须B.相使C.相畏D.相恶E.相反用两种以上功效相似的药物配伍使用,以发挥
A.收方B.核对处方C.配方D.发药E.审查处方检查附带药品是否齐全,药品包装是
扩声系统包括()。A.室外扩声系统;B.室内厅堂扩声系统; C.公共广播系统
造成下肢深静脉血栓的相关因素不包括( )。A.静脉损伤 B.长期服用避孕药
最新回复
(
0
)