首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-27
19
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics.[18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product.
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/3398621.html
相关试题推荐
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
"OneofthereasonsIfindthistopicveryinterestingisbecausemymomwas
自古以来黄颜色就与中国传统文化有着紧密联系。中国的第一个皇帝称为“黄帝”(YellowEmperor);中华民族的母亲河为“黄河”;中国人的皮肤为“黄
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
随机试题
Apparently,theyare______happytohearofhissuccessfulescapefromthepris
WhyCan’tAmericanStudentsCompete?Twiceasmanystu
以下可以参与挂牌公司股票定向发行的有( )A.挂牌公司董、监、高 B.基金管
烧伤急救时,强酸或碱灼伤应迅速脱去被溅染衣物,现场立即用大量清水彻底冲洗,要彻底
按照国家相关法律法规规定,在产品市场准入文件检查中,对目前尚未纳入强制性产品认证
简述现代企业人力资源管理各个历史发展阶段的特点。
场地较小且无特殊要求的工程可合并勘察阶段。当建筑物平面布置已经确定,且场地或其附
在等额累进法中,对收入增加的客户,可采取( )的方法,使借款人分期还款额增多,
(2017年真题)理财顾问服务不包括()。A.财务分析与规划 B.投资建
细胞浆内出现大小不等,圆形均质红染物质的病变,见于A.纤维化肾小球 B.纤维瘢
最新回复
(
0
)