首页
登录
职称英语
[originaltext]Advertisement is the difficult business of bringing information t
[originaltext]Advertisement is the difficult business of bringing information t
游客
2024-01-27
45
管理
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、Because it takes much time, and it increases the cost of the product or service.
B、Because the cost of materials is high.
C、Because the salaries of the salesclerks are high.
D、Because advertisements cost a lot.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3397738.html
相关试题推荐
[originaltext]M:Iris,isthatyou?Ofalltheplacestorunintoeachother,I
[originaltext]TheUKmedicinesregulatorhasapprovedabrandofe-cigarett
[originaltext]TheUKmedicinesregulatorhasapprovedabrandofe-cigarett
[originaltext]InNepal,arowovertuitionfeeshascloseddownaround8,50
[originaltext]InNepal,arowovertuitionfeeshascloseddownaround8,50
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]AnnRichardswasafamousDemocraticPartypoliticianfromth
[originaltext]Peopleovertheageof65intheU.S.arecalledseniorcitiz
随机试题
Shellyhadpreparedcarefullyforherbiologyexaminationsothatshecouldbes
Imagine19,500homespoweredexclusivelybythesum,andnoneofthemwithso
建筑构件的耐火极限是指在标准耐火试验条件下,建筑构件、配件或结构从受到火的作用时
对主管人员工作成效的衡量,应该做到()。A.对其工作和个人素质同时进行考评
某建筑公司承包了某工程,该工程计划于5月15日开工,该建筑公司在5月5日与保险公
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
九十年代初,由于社会游资大量涌入,股票价格飞涨。有的当年发行的价格竟高于面值十倍
合同的解除分为()。A.协议解除 B.法定解除 C.约定解除权 D.自然
2020年1月8日,甲公司成立,张某为法定代表人,李某为财务人员。1
碾压机械的圈转套压法的特点是()。A.开行的工作面较小 B.适合于多碾滚
最新回复
(
0
)