首页
登录
职称英语
[originaltext]Advertisement is the difficult business of bringing information t
[originaltext]Advertisement is the difficult business of bringing information t
游客
2024-01-27
57
管理
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、Because it takes much time, and it increases the cost of the product or service.
B、Because the cost of materials is high.
C、Because the salaries of the salesclerks are high.
D、Because advertisements cost a lot.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3397738.html
相关试题推荐
[originaltext]M:Iris,isthatyou?Ofalltheplacestorunintoeachother,I
[originaltext]TheUKmedicinesregulatorhasapprovedabrandofe-cigarett
[originaltext]TheUKmedicinesregulatorhasapprovedabrandofe-cigarett
[originaltext]InNepal,arowovertuitionfeeshascloseddownaround8,50
[originaltext]InNepal,arowovertuitionfeeshascloseddownaround8,50
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]Thesolution,bothtopreventtheexcessesofpraiseandthe
[originaltext]AnnRichardswasafamousDemocraticPartypoliticianfromth
[originaltext]Peopleovertheageof65intheU.S.arecalledseniorcitiz
随机试题
【B1】[br]【B9】A、alwaysB、rarelyC、littleD、sometimesB本题考查篇章分析能力。根据上下文可知,这一句仍然是讲
[originaltext]Itusedtobethatmentallyretardedchildrenweretreatedli
[originaltext]W:Ihearyou’regoingtodrivetoLondonthisweekend.M:Oh,I’
[originaltext]W:MayIcomein?M:Comein,please.Doyouknowwhattimeitis
根据《房屋建筑与装饰工程工程量计算规范》(GB50854—2013),屋面防水
改变内外绝缘的配合时,宁可外绝缘闪络,也不希望内绝缘击穿。
根据《中华人民共和国水法》的规定,下列关于水资源配置和节约使用的表述中不符合规定
属于智能电话业务的有()。A:语音信箱业务 B:记账卡呼叫业务 C:虚拟专用
支气管炎(B型)慢性阻塞性肺气肿的临床特征是A.多见于老年人 B.气喘多呈持续
某工程第三个月末时的已完工作实际费用(ACWP)为1200万元、已完工作预算费用
最新回复
(
0
)