首页
登录
职称英语
[originaltext]W: The market is becoming really more and more competitive.M: Ex
[originaltext]W: The market is becoming really more and more competitive.M: Ex
游客
2024-01-25
33
管理
问题
W: The market is becoming really more and more competitive.
M: Exactly. So we must know how things stand with us and do something to keep our lead.
W: We’d better look at the strength, weakness, opportunities and threats we have. First, it is obvious that our main competitive advantage is our range of products.(13)Our software packages are perceived as the most user-friendly on the market, requiring much less training than those of our competitors and representing better value for money. So all in all, we have got an excellent product.
M: I think our strength also lies in another thing, which is our staff.
W: You mean...
M: I mean the after-sales side.
W: Yeah, our after-sales team is faster, more qualified and more efficient.
M: How do you analyze our weakness?
W:(14)I think our problem is that we have a strong product but we haven’t achieved the sort of market penetration we should have.
M: That’s because our marketing isn’t so effective as our competitors’.(14)We’ve relied too heavily on product quality, not enough on promotion.
W: I agree. So from now on, we have to put more effort into our advertising. And we actually have the opportunity to dominate the market of small business user market but we are clearly not taking it.
M: We should take effective measures to dominate the market.(15)Look at Collin company. It has got a much impressive dealer network and its promotion is more sophisticated than ours.
W: So, we still have a tough job to do.
13. What is one advantage of the speakers’ company?
14. What disadvantage is the speakers’ company faced with?
15. What does the man think of Collin company?
选项
A、It doesn’t have any cooperation with other companies.
B、It has limited kinds of software products.
C、The after-sales team isn’t effective and qualified.
D、It doesn’t adopt an appropriate marketing strategy.
答案
D
解析
综合理解题。本题问的是讲话者公司面临的劣势。女士表示,虽然公司的产品质量不错,但是没有达到应有的产品渗透力;男士也表示他们太重视产品的质量而忽视了产品的宣传,即他们的产品销售做得不好。
转载请注明原文地址:https://tihaiku.com/zcyy/3393616.html
相关试题推荐
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
[originaltext]Liverpoolwasonlywell-knownasoneofBritain’slargestpor
[originaltext]Liverpoolwasonlywell-knownasoneofBritain’slargestpor
[originaltext]Almosttwo-thirdsofchildrenwanttheirparentstospendmore
[originaltext]Itisagreatprivilegeformetobeinvitedtospeakatthe
[originaltext]Itisagreatprivilegeformetobeinvitedtospeakatthe
[originaltext]Itisagreatprivilegeformetobeinvitedtospeakatthe
[originaltext]Mrs.Joneswasovereighty,butshestilldroveheroldcarlike
[originaltext]Mrs.Joneswasovereighty,butshestilldroveheroldcarlike
随机试题
ShouldMedicalSchoolsTurntoThree-yearPrograms?[A]ForTravisHill,
Scatteredthroughtheseasoftheworldarebillionsoftonsofsmallplantsand
Thereisnoevidence_____hewasonthesiteoftheaccident.A、whereB、thatC、w
与有形市场相比,无形市场的典型特征不包括()。A.交易场所不固定 B.交易范
根据以下材料,回答题 SometimesIreallydoubtwhe
机械设备安装工程开工前,应完成并满足机械设备安装工程开工条件和安装需要的现场设施
心室纤颤宜选用的药物是A.地高辛B.普萘洛尔C.利多卡因D.维拉帕米E.胺碘酮
在经济学中,充分就业是指()。A.社会劳动力100%就业 B.所有有能力
根据《中华人民共和国水法》,关于跨省、自治区、直辖市的其他江河、湖泊的水功能区划
对地下水埋藏较深,有固定含水层的路堑地段,宜采用( )等设施排水。A.支撑渗沟
最新回复
(
0
)