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  3. Directions: In recent years, many enterprises are inclined to sponsor campus

Directions: In recent years, many enterprises are inclined to sponsor campus

游客2024-01-24  16
问题     Directions: In recent years, many enterprises are inclined to sponsor campus music to increase their reputation, which leads to that campus music is commercialized. Please write a short essay entitled Commercialization of Campus Music. You should write at least 120 words but no more than 180 words.
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答案                         Commercialization of Campus Music
    In recent years, campus music has been commercialized gradually. More and more enterprises are interested in being the sponsors of college music festivals or awarding competitions of campus singers.
    The following factors can account for this phenomenon. In the first place, some enterprises’ paying more attention to campus music is out of their sense of commitment to the society. They want to set healthy enterprise images before the public. In the second place, nowadays entertainment market is very popular. Enterprises want to utilize entertainment activities to improve their fame and influence. In the third place, college students, as the focus of the whole society, are a good choice for these enterprises.
    However, induced by fame and wealth, some campus singers try to cater to the taste of the public and lost their own styles gradually. Therefore, in order to make campus music develop more healthily, both the sponsors of music activities and our campus singers should pay more attention to music itself but not profit.
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