[originaltext] With 32 countries competing in the month-long World Cup, it’s

With 32 countries competing in the month-long World Cup, it’s one of the world’s largest sporting events. And when one country scores a goal, or just comes close to scoring one—the roar is heard around the world. [31The event also brings great happiness to businessmen.
    At one bar location in New York, traffic has more than tripled on game days. Overall, businessmen are expecting a higher check average per table that comes in. As far as beer sales go, they are looking at anywhere between a 20 and 30 percent increase.
    Many restaurants are relying on social networks to tell customers about their World Cup specials. Some estimates report ad spending during the World Cup will generate more than $1.5 billion—with the bulk of the spending benefiting North America and Western Europe.
3 What is the news report mainly about?
4 What do we learn about the business during the World Cup?