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[originaltext] Three Italian consumer groups have accused McDonald’s of burd
[originaltext] Three Italian consumer groups have accused McDonald’s of burd
游客
2024-01-22
39
管理
问题
Three Italian consumer groups have accused McDonald’s of burdening authorized stores with excessive rents, high royalties and restrictive contracts.
The groups, which are backed by the Service Employees International Union, have filed the antitrust complaint with the European Commission and asked the regulator to open a formal investigation. McDonald’s abuse of its dominant market position hurts everyone: authorized store owners, consumers, and workers. McDonald’s has roughly 6,000 authorized restaurants in Europe that pay to use the company’s branding.
According to the consumer groups’ arguments, McDonald’s charges the rents that are up to 10 times higher than market rates. These rents account for 66% of all revenue collected from authorized stores in Europe, the groups claimed.
A European Commission spokesperson said the group had received the complaint, and will now examine it.
McDonald’s, meanwhile, defended its business model, saying it "has helped create the best business opportunities for our authorized stores and the best overall experience for our customers."
The allegations are not the only problem McDonald’s faces on the continent. In December, the European Commission announced it was investigating McDonald’s for failing to pay some taxes in both Luxembourg and the U.S. McDonald’s shifted profits around to avoid paying all the taxes on the royalties it collects from authorized restaurants in Europe and Russia.
5. What do we learn about McDonald’s from the news report?
6. What did McDonald say to defend its business model?
7. Why was McDonald’s investigated in Europe?
选项
A、It brought business opportunities for authorized store owners.
B、It offered low price food for its customers.
C、It created more revenue than its competitors.
D、It dominated 66% European market.
答案
A
解析
关于麦当劳的经营模式,麦当劳声称这种模式给经销商带来了最好的商业机会(helped create the best business opportunities for our store owners),故选A。B“给消费者提供了廉价的食物”没有在新闻中提到。C“收益比竞争对手多”,新闻提到的是特许经销商66%的收益给了麦当劳。D“占领了欧洲66%的市场”中的66%的确有在新闻中提到,但新闻中的66%是品牌租赁费占特许经营店利润的66%。
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