首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-21
34
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:https://tihaiku.com/zcyy/3382819.html
相关试题推荐
[originaltext](22)AustraliahasexperienceditswarmestAugustonrecord,
[originaltext](22)AustraliahasexperienceditswarmestAugustonrecord,
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](16)Technologycanbringlastingchangetosociety,andonec
[originaltext]M:I’vebeenwaitinghereintheconferenceroomfortenminutes
[originaltext]M:I’vebeenwaitinghereintheconferenceroomfortenminutes
[originaltext]W:Hi,Sid,(8)Ilovedyourconcertlastnight!Howareyou?M:
[originaltext]W:Hi,Sid,(8)Ilovedyourconcertlastnight!Howareyou?M:
随机试题
Ithasbeenproventhatshortburstsofconcentrationrepeatedfrequentlyar
麻醉意外的常见原因有()A.仪器设备故障 B.麻醉选择不当 C.麻醉操作
水轮机引水机构的主要功能不包括( )。A.将足够的水量平稳、对称地引入转轮
可能出现水冲脉及枪击音的先心病是A.房间隔缺损 B.室间隔缺损 C.动脉导管
关于医疗机构配制制剂品种批准文号的限制性规定,哪一条是不正确的A.医疗机构配制制
A.淀粉酶B.激肽酶C.胰蛋白酶原D.糜蛋白酶原E.蛋白酶血清淀粉酶降低可见于
在景观规划设计中,对景观因素的考虑,通常分为硬景观和软景观,下列属于硬景观的是(
增加疏水性药物微粒被水湿润的作用是A.乳化作用 B.增溶作用 C.消泡作用
教学要按照学科的逻辑体系和学生认识发展的顺序进行,使学生系统地掌握基本知识、基本
魏某是上市公司某科技研发股份有限公司的董事长,他违背对公司的忠实义务,利用职务便
最新回复
(
0
)