首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-21
55
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/3382818.html
相关试题推荐
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
随机试题
CreativityEnvironmentI.Whatwedoincreativethinki
Scientistsfordecadeshaveclashedoverwhetherevolutiontakesplacegrad
患者女性,70岁,左颊黏膜溃疡1个月。无明显诱因左侧颊黏膜出现溃疡,疼痛不明显,
某物质的分子式是C4H10O,它能被氧化生成具有相同碳原子数的醛,则该物质的结构
承担中医药专家学术经验和技术专长继承工作的指导老师应当具备下列那些条件()。A
房地产经纪机构客户关系管理系统中,客户分析子系统可以提供和输出( )以及客户行
共用题干 ATraineeWaiterIwastobeatrai
公安机关在立案后,对于(),根据侦查犯罪的需要,经过严格的批准手续,可以采取技术
以下不属于银行业监管机构的是( )。A.中国银行业监督管理委员会 B.中国人民
某公司现金收支平衡,预计全年(按360天计算)现金需要量为250000元,现金与
最新回复
(
0
)