首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-21
50
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:https://tihaiku.com/zcyy/3382818.html
相关试题推荐
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
随机试题
Everyyear,manyChinesestudentsstudyinNewZealand,andover100,000Chinese
Speakingtwolanguagesratherthanjustonehasobviouspracticalbenefitsin
如所示简支梁受荷载作用,已知AB段与CD段长度相同,只受弯矩作用的梁段(纯弯段)
注:平均账面回报率=(账面退出回报-投资总额)/投资总额 下面哪个
下列各项中,不属于营运资金的特点的是( )。A.来源具有多样性 B.数量具有
同时符合下列条件的自然人属于第二类专业投资者:金融资产不低于()万元,或者最近
根据《城乡规划法》的规定,建设单位在取得建设用地规划许可证后,方可向()申
()是指对企业的各种银行账户、会计核算科目、各类库存现金和有价证券等基本财务情
应当先履行债务的当事人,有确切证据证明对方有下列()的,可以中止履行不安抗辩权
一般资料:求助者,女性,61岁,退休工人。 案例介绍:求助者是孤寡老人,最近一
最新回复
(
0
)