首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-21
10
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3382817.html
相关试题推荐
[originaltext]Wheredoyouthinkyouwillbeintenyears?It’sdifficultt
[originaltext]Wheredoyouthinkyouwillbeintenyears?It’sdifficultt
[originaltext]HaveyoueverheardoftheVikings?Theywereseatravellers
[originaltext]HaveyoueverheardoftheVikings?Theywereseatravellers
[originaltext]MostpeopleknowMarieCuriewasthefirstwomantowintheN
[originaltext]Wheredoyouthinkyouwillbeintenyears?It’sdifficultt
[originaltext]HaveyoueverheardoftheVikings?Theywereseatravellers
[originaltext]HaveyoueverheardoftheVikings?Theywereseatravellers
[originaltext]MostpeopleknowMarieCuriewasthefirstwomantowintheN
[originaltext]MostpeopleknowMarieCuriewasthefirstwomantowintheN
随机试题
WhydidtheU.S.TreasuryDepartmentissueamemorandum?[originaltext]TheU
控制体温,起着调定点作用的温度感受神经元位于( )A.延髓化学敏感区 B
工业上以大理石和赤铁矿为主要原料制取B和G,其转化关系如下图所示,已知D、G为单
关于现金流量的含义,下列说法中不正确的有( )。 Ⅰ.股权现金流量是一定期间
关于基金的业绩评价,下面四个指标中涉及业绩比较基准的风险调整分析指标是()。A
利尿药的分类是A、有机汞类磺酰胺类多羟基类苯氧乙酸类抗激素类 B、有机汞类磺酰
A.24 B.36 C.54 D.108
在商品、技术、价格、渠道和促销等许多营销策略上都模仿市场领导者的企业属于()。
下列有关公共财政职能的表述,正确的有()。A.财政政策的资源配置职能,可引导
刚结点的各杆不能绕结点作相对转动,受力时,杆端会有()。A.静力 B.
最新回复
(
0
)