首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2024-01-21
20
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even…等表明因为有了 advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。A“更繁荣”说法没有原文支持;本题稍具干扰性的是B,其中的turns to也可表明advertising和麦迪逊大道业务繁荣的因果关系,但该选项中的so as to survive不正确,因为原文并没有表示麦迪逊大道要挣扎求存;C中表示的advertising和麦迪逊大道的逻辑关系没有原文依据。
转载请注明原文地址:https://tihaiku.com/zcyy/3381460.html
相关试题推荐
[originaltext]W:Peopleinallpartsoftheworldareobserving"NoTobaccoDay
[originaltext]W:Peopleinallpartsoftheworldareobserving"NoTobaccoDay
[originaltext](16)/(17)Doyourememberatimewhenpeoplewerealittlenic
[originaltext]Millionsofwordshavebeenwrittenaboutyoungpeopleinthe
[originaltext]Millionsofwordshavebeenwrittenaboutyoungpeopleinthe
[originaltext](16)Notlongago,manypeoplebelievedthatbabiesonlywant
[originaltext](16)Notlongago,manypeoplebelievedthatbabiesonlywant
[originaltext](16)Notlongago,manypeoplebelievedthatbabiesonlywant
[originaltext]Notlongago,manypeoplebelievedthatbabiesonlywantedfooda
[originaltext]Intheearly1950s,researchersfoundthatpeoplescoredloweron
随机试题
[audioFiles]audio_ehbm_j04002(20082)[/audioFiles]A、Toahospital.B、Toashow.
Studieshavehintedthatbreastcancersurvivorstendtogainweightaftert
Amoment’sdrillingbythedentistmaymakeusnervousandupset.Manyofus
某偏僻农村小学龋均1.10,多数为浅中龋,最适宜开展的龋病防治措施是A.窝沟封闭
以下哪种材料是不可逆性非弹性印模材料A.藻酸盐 B.合成橡胶 C.印模膏
混凝土施工缝宜留置在( )。A.结构受剪力较小且便于施工的位置 B.遇雨停工
关于期货合约,以下表述错误的是( )A.金融期货合约的交割大多采用现金结算
()是我国农村经济制度的基础。A.土地 B.家庭承包经营制 C.集体经济
某工程合同签约价为800万元,工程价款结算总额为780万元。根据《建设工程质量保
设计施工总承包合同的(),指承包人按投标文件中规定的格式和要求填写,并标明价格的
最新回复
(
0
)