首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2024-01-17
31
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is often used to( ).
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。答案在第一段第一句话“Advertisement can be thought of as the means of making known in order to buy or sell goods or services.”因此“广告常常被认为是促销商品或服务的手段”,D最符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3371114.html
相关试题推荐
Thesofthandwriting______athoughtfulsoulandclevermind.A、remindedB、reflec
Turnonthetelevisionoropenamagazineandyou______advertisementsshowing
Inthisthing,hehasno______ofrightandwrong.A、thoughtB、ideaC、conceptD、no
Hecouldn’t______thethoughtofleavinghishometownforever.A、bearB、carryC、of
Theyouthoftenget______strangethoughtsanddreams.A、familiartoB、engagedwit
______inthought,hedidn’ttakenoticeofmewhenIwaspassingby.A、LoseB、Los
AtfirstKatethoughttheRomaniangirlcouldnotspeakandunderstandEngli
AtfirstKatethoughttheRomaniangirlcouldnotspeakandunderstandEngli
AtfirstKatethoughttheRomaniangirlcouldnotspeakandunderstandEngli
Ithoughtitwasgoingtorainbutithas______fine.A、turnedoutB、comeoutC、b
随机试题
Whatisthemostimportantfunctionoftrees?[br][originaltext]Treesare
PreparingforTestsI.Preparingfortests—Tounderstan
Automakersaredoingallsortsofthingstocarstomakethemsmarterandmo
PassageOne[br]Whatdoestheauthormeanbysaying"Butwhatdifferencedonam
TCP是互联网中的()协议,使用()次握手协议建立连接。这种建立连接的方
结核病化学治疗成功的关键措施是A.采用短程疗法 B.避免与克服细菌耐药 C.
蓄电池的核对性放电试验中,若经过三次全核对性放充电,蓄电池组容量均达不到其额定容
下列不属于知人善任具体要求的是( )。A.用人所愿 B.用人所值 C.能位
在生产中.由于振动对手臂的伤害会导致手臂振动病。减轻或防范对手臂振动伤害的措施较
对误服强碱性溶液的患者,口服治疗不能采用的是A.牛奶 B.蛋清 C.冷生理盐
最新回复
(
0
)