2. 职称英语
  3. Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc

Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc

游客2024-01-16  27
问题    Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landscape over the past few years. They started back in 1957, when one charity(慈善机构), Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.
   They were right, and soon other charities and campaign(活动)groups followed them. These days, most donations(捐款)to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time" raising awareness"—spreading knowledge of the work they do or the cause they support. They also compete with businesses and trade groups who use Awareness Weeks as marketing campaigns for their products.
   There are now 500 Awareness Weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.
   The danger with all these Awareness Weeks is that people start to become cynical(不信任). Take National Smile Week for example, it seems like a great idea: " Let’s all make each other’s life a little bit happier with a friendly smile. "But really it’s just a group of dentists and cosmetics companies trying to sell us toothpaste. It’s enough to make you want to start National Forget About It Week.
   "People feel that many awareness campaigns are just marketing exercises, "says Ms Ormiston, who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other. "But 90 per cent of campaigns are run by traditional charities or not for groups to make money. "
   "There’s still no official group for awareness campaigns, " says Ms Ormiston. "People can do what they like, whatever the size of their budgets(经费)or their public relations machines allows. "
   This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation(模仿)charity campaigns.
   But there is another way. Maybe it’s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak. [br] What does Ms Ormiston think about Awareness Weeks?
选项 A、Most of the Awareness Weeks should not be for making money.
B、Official groups should take the place of charities in awareness campaigns.
C、People can do what they like in Awareness Weeks.
D、People can get larger budgets through awareness campaigns.
答案 A
解析 逻辑推理题。从第五段Ms Ormiston所说的话，People feel that many awareness campaigns are just marketing exercises(人们觉得很多认知宣传周就只是营销活动)；But 90 per cent of campaigns are run by traditional charities or not for groups to make money(但其实90％以上的活动都是由传统的慈善机构举办或者根本就不是为了给一些机构筹集资金)，可以看出，Ms Ormiston认为认知宣传周并非像人们认为的那样都是在进行商业宣传。这清楚地表明了她对认知宣传周的看法，因此选择A。
转载请注明原文地址:https://tihaiku.com/zcyy/3367751.html
相关试题推荐
随机试题
最新回复(0)