首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2024-01-15
20
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] The word "media"(in the first paragraph)includes( ).
选项
A、the press
B、television
C、radio
D、all of the above
答案
D
解析
细节题。media媒体。因为在其后的句子中作者紧接着列举了press、magazines、the cinema、commercial radio、television、exhibitions等词。因此可以断定media应当包括the press、television和radio。所以D是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3364168.html
相关试题推荐
Inasecondhandbookshop,Billycameacrossabookwhichhethoughtwascertai
Womenwerethoughttobe______tomenbecauseoftheprejudiceagainstthem.A、sup
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【C1】______be
随机试题
HowDoestheEarthMakeDiamondsAyoungAfricantribesm
[originaltext]AnewbookbytwoprofessorsatPennsylvaniaStateUniversity
StudyActivitiesinUniversityInordertohelpcollege
下列设备中一般不用于肌力训练的器械是A.墙拉力器 B.股四头肌训练器 C.C
下列关于期货交易所、期货公司和客户穿仓损失责任承担的表述,正确的是()。A、期
不属于天麻和全蝎共有主治病证的是A:小儿急惊B:脾虚慢惊C:风湿痹证D:肝
共用题干 LearnaboutLight1.Ancientcivili
关于我国的自治制度,下列说法正确的是?A.尽管法院、检察院是我国的民族区域自治
在互斥方案进行评价时,考察哪个方案相对最优,又称为()。A:绝对经济效果检验
拱和拱顶的砌筑要点中,正确的有()。A.从两侧拱脚同时向中心对称砌筑 B.锁
最新回复
(
0
)