首页
登录
职称英语
Advertising encourages consumers to buy in quantity rather than promoting qu
Advertising encourages consumers to buy in quantity rather than promoting qu
游客
2024-01-09
58
管理
问题
Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree?
选项
答案
Today, many people are becoming convinced that advertising is more concerned with encouraging bulk purchases than with encouraging the production of quality goods through competition.
Advertising can be viewed from two standpoints. One is that it is primarily concerned with getting people to purchase items that they would not otherwise buy. The other is that it continues to inform consumers, thereby promoting competition between producers and service providers. I believe that the truth lies somewhere between the two.
Many kinds of advertising nowadays clearly encourage large purchases, in particular through offering consumers such deals as "two for the price of one", offering large containers at a lower cost, or through offering substantial discounts for purchasing several of the same products at once. Such items could include everyday household goods, washing powder for example, or items that are regularly consumed more than one at a time, such as cans of drinks. In fact, many enterprises successfully specialise in supplying goods in bulk to consumers. The idea is that people will consume more quickly if they have many of the items at home rather than having to go out and buy the items individually every time they need it.
On the other hand, some products are naturally not available for bulk purchase. This is especially true of items that are particularly expensive or items that a person is unlikely to change for new ones in a relatively short period of time, for example cars and houses. Advertisements for such products are more likely to stress the quality of the product than its price, since most people will not simply go for the cheapest one, but for one that meets their expectations in other ways.
To conclude, I believe that advertisers should take the market for their products into consideration when advertising and decide accordingly whether they wish to focus on selling in bulk or on competing on the basis of the quality of their products.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3348140.html
相关试题推荐
Thecurrenteconomicdownturnhassignificantlyreducedadvertisingincomeboth
Theuseofgrowth-promotingantibioticsinhogfarmingcanweakentheireffectiv
Akeydecisionrequiredofadvertisingmanagersiswhethera"hard-sell"or"sof
ColumnAColumnB[img]ct_greimage016[/img]A、ifthequantityinColumn
ColumnAColumnB23×78424×783A、ifthequantityin
EachofQuestions1to7presentstwoquantities.QuantityAandQuantityB.Com
EachofQuestions1to7presentstwoquantities.QuantityAandQuantityB.Com
EachofQuestions1to7presentstwoquantities.QuantityAandQuantityB.Com
EachofQuestions1to7presentstwoquantities.QuantityAandQuantityB.Com
EachofQuestions1to7presentstwoquantities.QuantityAandQuantityB.Com
随机试题
Diana:Lookatthosestrangely-dressedkids.Whataretheydoingthere?Ar
Theoldgentlemanwasavery_____lookingperson,withgreyhairandgoldspect
关于佝偻病,说法错误的是()。A.在6个月时,可发生肋骨串珠和肋骨外翻
陕西省2006年城镇居民人均可支配收入比去年约增长了()。A.15%
动员居民参与社区活动是城市社区工作的关键,也是考验社会工作者能力的要点。下列社会
简述岗位薪酬制度的概念、特点和类型。
下列关于性格和气质的说法,错误的是()A.急躁型的人一般迟疑不决,有时表现坚强
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
项目质量控制系统运行中,监理工作的主要手段有( )。A.编制监理规划和监理实施细
患者,男,55岁。大量饮酒十余年,停止喝酒后2天出现走路不稳、四肢震颤,看到床上
最新回复
(
0
)