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Advertising encourages consumers to buy in quantity rather than promoting qu

游客2024-01-09  31
问题     Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree?
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答案     Today, many people are becoming convinced that advertising is more concerned with encouraging bulk purchases than with encouraging the production of quality goods through competition.
    Advertising can be viewed from two standpoints. One is that it is primarily concerned with getting people to purchase items that they would not otherwise buy. The other is that it continues to inform consumers, thereby promoting competition between producers and service providers. I believe that the truth lies somewhere between the two.
    Many kinds of advertising nowadays clearly encourage large purchases, in particular through offering consumers such deals as "two for the price of one", offering large containers at a lower cost, or through offering substantial discounts for purchasing several of the same products at once. Such items could include everyday household goods, washing powder for example, or items that are regularly consumed more than one at a time, such as cans of drinks. In fact, many enterprises successfully specialise in supplying goods in bulk to consumers. The idea is that people will consume more quickly if they have many of the items at home rather than having to go out and buy the items individually every time they need it.
    On the other hand, some products are naturally not available for bulk purchase. This is especially true of items that are particularly expensive or items that a person is unlikely to change for new ones in a relatively short period of time, for example cars and houses. Advertisements for such products are more likely to stress the quality of the product than its price, since most people will not simply go for the cheapest one, but for one that meets their expectations in other ways.
    To conclude, I believe that advertisers should take the market for their products into consideration when advertising and decide accordingly whether they wish to focus on selling in bulk or on competing on the basis of the quality of their products.
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