2. 职称英语
  3. You should spend about 40 minutes on this task. Write about the following topic:

You should spend about 40 minutes on this task. Write about the following topic:

游客2024-01-09  30
问题 You should spend about 40 minutes on this task. Write about the following topic:
There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information.
Discuss both these views and give your own opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.
选项
答案 Commercialisation is accompanied by much more advertising and an increasing proportion of it is aimed at children. This trend has aroused deep concerns among parents, who argue that advertising is harmful to children, while advertisers disagree, contending that advertising is beneficial to children as it is informative.
Parents have their own reasons to believe that advertisements put children under pressure and mislead them into bad habits. Admittedly, children are susceptible to attractive promotions, and therefore establish a sense of materialism when they get used to accepting the advertising and wishing to own products like snacks, toys and electronic gadgets. What is worse, children may compare with others actively. Under the peer pressure, children may pester their parents to buy the goods advertised even though they may not actually need them, which in turn would impose heavy financial burden on the family.
On the other hand, manufacturers who advertise products claim that appropriate advertising can offer both children and parents so much useful information. They deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, they can definitely enhance consumers’ knowledge of the advertised goods, especially electronic toys and newly-introduced food.
I strongly believe that most of the adverting for children has negative effects on them. In order to grab the children’s attention and make profits, some advertisements are actually full of false information, violence and misleading messages. Given children’s susceptibility to the negative impacts of advertising, it is necessary for the authority to regulate advertising that targets at children for their better development.
解析 题目讨论有关针对儿童广告的话题，家长认为这些广告给儿童造成压力，而广告商却认为广告可以提供有效信息。本题的实质就是问针对儿童的广告是好是坏。家长的理由重点在于对题目的under pressure的理解，此处可理解为大量的物质广告也会让孩子有攀比心理，造成心理压力。与此同时，也让家长花费更多的金钱在儿童消费上。从广告商的角度来看，好广告的确能提供有用信息，让消费者更好地了解产品特性，跟不同商品作对比，以便他们选择更好、更优质和更便宜的商品。
Discuss both views类型的文章一般是在讨论双方观点的合理性后给出自己的看法。范文的行文思路如下：
   1．介绍背景、引出话题。
   2．阐述家长的理由。
   3．阐述广告商的理由。
   4．总结并表明自己的观点。
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