首页
登录
职称英语
Choose the correct letter, A, B, or C. [br] Retailers place popular items [origi
Choose the correct letter, A, B, or C. [br] Retailers place popular items [origi
游客
2024-01-06
9
管理
问题
Choose the correct letter, A, B, or C. [br] Retailers place popular items
Now listen carefully and answer Questions 31 to 40.
An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physical organisation of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s best-selling merchandise near the back of the store. In order to get to these popular items from the front entrance, customers have to walk down aisles filled with merchandise that they might not see otherwise.
Carpets are also used to direct customers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping.
Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases. Music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially, making more purchases. Scents are also used in various ways.
Everyone has had the experience of being drawn into a bakery by the smell of fresh bread. Experiments have been done with other types of scents, as well. For example, the scent of vanilla has been used to increase sales in clothing stores.
Questions 36-40
Use of colour is another important aspect of store environment. Certain colours can affect behaviour as well as mood. Light purple, for example, has been found to have an interesting effect on customer behaviour. People shopping in an environment where light purple is the predominating colour seem to spend money more than shoppers in other environments. Orange is a colour that’s often used in fast-food restaurants. It encourages customers to leave faster, making room for the next group of diners. Blue, on the other hand, is a calming colour. It gives customers a sense of security, so it’s a good colour for any business to use. In addition to using colour to create mood and affect customer behaviour, colour can also be used to attract certain kinds of customers to a business. Stores that cater to a younger clientele should use bold, bright colours, which tend to be attractive to younger people. Stores that are interested in attracting an older clientele will have more success with soft, subtle colours, as older people find these colours more appealing.
选项
A、in the back of the store.
B、near the front entrance.
C、at the end of the aisle.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3337419.html
相关试题推荐
Completeeachsentencewiththecorrectending,A-I,below.Writethecorrectle
Completeeachsentencewiththecorrectending,A-I,below.Writethecorrectle
Completetheflowchartbelow.ChooseNOMORETHANTHREEWORDSfromthepassage
Completetheflowchartbelow.ChooseNOMORETHANTHREEWORDSfromthepassage
Completethesummarybelow.ChooseNOMORETHANTHREEWORDSfromthepassagefor
Completethesummarybelow.ChooseNOMORETHANTHREEWORDSfromthepassagefor
Completethesummarybelow.ChooseNOMORETHANTHREEWORDSfromthepassagefor
Completethesummarybelow.ChooseNOMORETHANTHREEWORDSfromthepassagefor
Completetheflowchartbelow.ChooseNOMORETHANTHREEWORDSfromthepassage
Completetheflowchartbelow.ChooseNOMORETHANTHREEWORDSfromthepassage
随机试题
Mostgrowingplantscontainmuchmorewaterthanallothermaterialscombine
[originaltext]M:MayIaskwhereAnne’sClothingStoreislocated?W:Ofcourse
He______themudwithastick,lookingfortheringhehaddropped.A、probedB、p
2010年海洋第三产业增加值占全国海洋生产总值的比重为:() A.48.3
传导性聋气骨导间距一般不大于A.50dB B.40dB C.20dB D.
内部审计师对某部门进行经营审计时,发现该部门的经营标准模糊不清,没有恰当的得到解
患儿,女,1岁。1天前出现发热,T37.8℃,犬吠样咳嗽、声音嘶哑、烦躁不安、
当代中国法制即社会主义法制,这种法制的特征为( )。A、在立法上民主地反映人民的
下列关于产后出血原因错误的是A.完全性植入胎盘 B.凝血功能障碍 C.宫颈撕
关于企业编制的报表,表述正确的是()。A、年末应编制资产负债表、利润表、现金流量
最新回复
(
0
)