首页
登录
职称英语
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
游客
2024-01-04
51
管理
问题
Narrator
Listen to the lecture in business class
[br] Why did the professor say thisΩ?.
[Professor]
Anyone know Nike? I think all of you know it. Now, let’s tall about the history of Nike Company. With billions of dollars in annual sales and a logo recognized the world over, Nike reigns supreme in the athletic footwear and sports clothing market. It all began when Nike co-founders Bill Bowerman and Phil Knight met at the University of Oregon in 1957. Knight was a middle-distance runner and Bowerman was his track coach.
In 1964, shortly after Knight had earned his MBA, the two went into business together selling Japanese-made running shoes. Soon after, Bowerman began creating prototypes for athletic shoes based on his own designs. In 1967, he introduced a running shoe that was lightweight, yet durable.
In 1971, the company’s name became "Nike," and their trademark logo became the "Swoosh." The revolutionary Waffle outsole appeared the following year. Nile’s business went from good to better as more of the world’s athletes began wearing Nike’s Waffle-soled footwear. Like the many athletes it supplied shoes to, Nike was a rising star.
Throughout the 1970s and early ’80s, many runners, football players, and tennis players were competing-and winning-in Nike shoes. Despite the publicity, it was not until Michael Jordan entered the picture that Nike became a household name.
While still a rookie for the NBA’s Chicago Bulls, Jordan began endorsing Nike’s line of Air Jordan shoes. For the next 15 years, Jordan dazzled sports fans around the globe, all the while wearing Air Jordans. In 1989, Nike’s net income reached US$167 million. Bowerman and Knight had hit the big time.
Although most people associate the word "Nike’with sports shoes, the name was borrowedfrom a Greek goddess. The ancient Greeks often said, "when we go to battle and win, we say it is Nike!" The Swoosh on every Nike product represents the goddess’ wings and their power. A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory.
23. What is the main topic of this passage?
24. According to the passage, which of the following is true about "Nick"?
25. Which of the following is true according to the passage?
26. Which of following are two key reasons for Nick’s success?
Narrator Listen again to a part of the lecture ,then answer the question
27. Why did the professor say thisΩ?
"A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory."
28. Which of the following statement are true?
选项
A、The company had a long history before it changed the name into "Nike".
B、Nike won’t change the trademark logo.
C、Bowerman and Knight borrowed name from Greek Goddess in belief that Greek gods would help them succeed.
D、If Michael Jordan didn’t endorse Nike’s shoes, Nike wouldn’t be a household name for ever.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3334347.html
相关试题推荐
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
Lecturesaregoodforthelecturersbecausetheycan[originaltext](I=IndraP=
ChoosethecorrectletterA,BorC.[br]Accordingtothelecturer,postgraduat
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Whichcountr
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Howlonghas
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Thewebsite
(Through)hisessays,poems,andlectures,RalphWaldoEmersonestablished(hims
NarratorListentoapartofadiscussioninabiologyclass.[img]2011q1/ct
随机试题
生产经营者通过套期保值并没有消除风险,而是将其转移给了期货市场的风险承担者即()。A、期货交易所B、其他套期保值者C、期货投机者D、期货结算部门
[originaltext]W:Goodmorning,Mr.Pitt.Dositdown.M:Thankyou.W:Firstof
女,56岁,身高160cm,体重68kg,高血压病史16年,时有头晕、头痛等不适
男,40岁,患糖尿病10余年,尿蛋白阴性,近1个月感下腹部胀,排尿不畅伴尿失禁。
以下属于客户证券投资目标中的短期目标的是()。 Ⅰ.存款 Ⅱ.购新车
A.自然铜 B.赭石 C.雄黄 D.煅炉甘石 E.生石膏呈不规则的小块,
(2018年真题)有限合伙人可以将其在有限合伙企业中的财产份额出质,合伙协议另有
不可抗力导致的人员伤亡、财产损失、费用增加和(或)工期延误等后果,由承包人承担的
人防战时电力负荷分级,下列哪些条件符合二级负荷规定?()A.中断供电将造成人员
2008年,吉林省内B县医疗机构发现该县发生重大食物中毒事件。该县级人民政府卫生
最新回复
(
0
)