2. 职称英语
  3. [img]2012q1/ct_etoefm_etoefspeakb_2006_20121[/img] Now read the passage abou

[img]2012q1/ct_etoefm_etoefspeakb_2006_20121[/img] Now read the passage abou

游客2024-01-04  8
问题
    Now read the passage about TV commercials. You will have 45 seconds to read the passage.
    Begin reading now.
    Reading Time. 45 seconds
                   TV Commercials
    Very few businesses today can survive without advertising of some kind. Now, advertising has become just as essential to success as high quality personnel, efficient production and aggressive sales. TV commercials are a common means of advertising. These commercials make consumers deeply aware of the goods in the market. A great deal of the knowledge about the household goods we use and various foods we eat comes mainly from the commercials we see. Another function of commercials is that consumers are given a chance to compare products and choose the best or cheapest items. Usually the same television commercials are repeated over and over again, perhaps four or five times in one evening and for as long as half a year. Their repetition is strategic, it ensures that as many people as possible will see them, and it makes them more memorable and persuasive.
Student  Excuse me. I’m a new student in this college. I’ve got some questions about the elective courses. May I bother you for a few minutes?
Teaching Assistant Of course! It’s my pleasure to provide any information helpful to you.
Student I’ve read the notice on the bulletin board about the elective courses for new students, but I’m still puzzled how I should choose proper courses and get the credits.
Teaching Assistant  Yeah. You know, there’re special requirements on elective courses for each student. Every student should fulfill the demanded credits for elective courses before graduation. For example, the requirement for international trade majors is 25 credits, and there are two groups of elective courses.
Student  What are they?
Teaching Assistant  One group are those organized and given by your own college and usually more closely related to your major. The other group are organized and given by other colleges and thus maybe not as related to your own major. But both of the two groups are available to you. You can choose from any of them
according to your personal preference and timetable.
Student  But how should I choose the courses? I have no idea if I should choose the first group or the second group.
Teaching Assistant  Yeah. It’s really a question worth thinking about. My suggestion is that you make decisions according to your future plans and interests.
Student Could you explain it in detail, please?
Teaching Assistant  I mean, if you’re really interested in your major and would like to deeply probe into the related disciplines, you can choose more of the first group cause they’re more closely related to you major. But if you’re more willing to develop miscellaneous knowledge and skills, you can spend more time on the second group’cause they’re helpful in broadening one’s horizon.
Student  That sounds reasonable. It seems that I should really think it over and make a proper decision.
Teaching Assistant That’s right. Elective courses are quite an important part of the study program.
Student  That’s really true. Well, you’ve really shed some light on this problem. Thank you very much!
Teaching Assistant You’re welcome. Hope you’ll be happy with your courses.
选项
答案 The professor offers three reasons which may account for the repetition of the same TV commercials. The first reason lies in economics. That is to say, it is much cheaper for a company to show an ad repeatedly rather than produce and show a new ad every day. The second reason is that such repetition may absorb more and more TV audience who are the potential customers, and the repetition guarantees that the audience surely see this ad. The last reason is that this repetition can make those commercials very impressive in people’s minds. A considerable amount of repetition can make the ad memorable, and thus more persuasive than a single presentation. In general, the repetition of the same commercial is a good method of advertising.
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