首页
登录
职称英语
The Reputation Institute, a consultancy, has revealed the results of its lat
The Reputation Institute, a consultancy, has revealed the results of its lat
游客
2023-12-31
33
管理
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation. [br] The phrase "the biggest problem" underlined in Paragraph 5 refers to________.
选项
A、concentrating on the reputation management
B、lack of enough attention to the reputation management
C、failing to realize that we live in a reputation economy
D、the way to deal with potential threat
答案
A
解析
句内照应。第五段第一句“
The biggest problem
with the reputation industry, however, is its central idea:that the way to deal with potential threats to your reputation is to work harder at
managing your reputation
”,画线部分相互指称,形成照应关系,选项A与第二处画线部分语义最接近,故为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3320384.html
相关试题推荐
Asaresultoftheirfrequentlitters,rabbitshavethereputationofbeing_____
AUKstudyrevealedthatthechildrenwhodemonstratedthehighestmeasureofha
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
Becausethespeakerhadareputationforloquaciousness,thechairpersonwarned
Victorgainedareputationforbeinga________becauseheconstantlybulliedothe
随机试题
Spending50minuteswithacellphoneclosetoyourearisenoughtochange
Smoking,whichmaybeapleasureforsomepeople,isaserioussourceofd
Humanity’sprimaleffortstosystematizetheconceptsofsize,shapes,andn
Ittookthreemonthsforthetwocompaniestoreachan(agree)_______.agreement动
液压缸和液压马达都是靠密封的工作空间的容积变化进行工作的。()
()指以少数学生为对象,在较短时间内尝试做小型的课堂教学,并摄制成录像
患者胸胁胀闷,嗳气食少,每因抑郁恼怒之时,发生腹痛泄泻,舌淡红,脉弦。其治法是A
下列哪种酶在糖酵解和糖异生中都有催化作用A.丙酮酸激酶 B.丙酮酸竣化酶 C
经典精神分析理论认为,()属于本我的特征。 (A)追求生物本能欲望 (B)
下列业务中,属于中央银行作为“政府的银行”所具有的基本职责的有( )。A.代理
最新回复
(
0
)