首页
登录
职称英语
The Key Difference Between Online and Print PublishingVocabulary and Expression
The Key Difference Between Online and Print PublishingVocabulary and Expression
游客
2023-12-29
11
管理
问题
The Key Difference Between Online and Print Publishing
Vocabulary and Expressions
essential alien voracious archaic
embed obsess cult budge [br] Why is a good wine mentioned?
The Key Difference Between Online and Print Publishing
The Ebola factsheet page from the World Health Organization (WHO)has been visited millions of times. Yet it was a real challenge to get this page reviewed and updated, for WHO was so focused on publishing new information about Ebola that it struggled to review and update essential content already published.
This is a critical challenge that almost all websites face. An urge to publish new content is embedded in the DNA of every organization. To many, that is the whole point and essence of publishing. It is why the website exists: to publish stuff.
It is totally alien to most organizations to review, renew and remove that which is already published. There are two main reasons. Firstly, the organization feels it always has to show it is doing something new.
Marketers, communicators, PR and other content professionals are obsessed with the new. They rarely see it as part of their job to focus on current customers, current programs, etc.
Secondly, in a print world you rarely have to worry about old print content too much, for print degrades and disappears over time.
Not so for digital. Like a good wine, digital content tends to get "better" over time. Better in the sense that it ranks higher in search engine results, gets more links, etc.
To many web professionals, the idea that they can focus on continuously improving the top tasks of their customers is an unattainable dream. Their work lives are ruled by a voracious organization in constant need to show it exists, show it is relevant, and show it is doing something. It is A Cult of Volume: the more I publish the more important I am.
This deeply negative, archaic way of thinking is hugely damaging, but it will be hard to budge, because it is often senior and middle management who are the most voracious publishers of all.
Nobody cares. Customers aren’t loyal anymore. The best employees are always looking out for new career opportunities. Everyone is in a hurry. Focus on what matters most to your customers. And remember: that’s rarely what matters most to you.
选项
A、To describe the quality of a good wine.
B、To tell us how to judge a good wine.
C、To tell us wine gets "better" over time.
D、To tell us digital gets "better" over time.
答案
D
解析
根据原文“Like a good wine,digital content tends to get‘better’over time”,好酒在这里只是一个为了说明数字发布或出版愈久弥“贵”的例子,所以D为正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/3315061.html
相关试题推荐
Whenaskedtochoosebetweenmarriageandcareer,femalecollegestudentsareas
TheLegendofMiYue,basedonapopularonlinenovel,tellsthestoryofMiYue
Singles’Day,China’sannualonlineshoppingspreeinitsseventhyear,hasexte
Recentclashesbetweenthetwomilitarygroupslentcredencetotherumorsofan
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
随机试题
Howmuchphysicalactivityshouldteenagersdo,
SustainableDevelopmentandGlobalization
Inamaritalrelationship,powerdetermineswhichspousemakesdecisions,wh
如图17所示正方形截面杆,力F作用线通过截面形心C,则该杆发生()。A、平面弯
A.AB.BC.CD.D
整个投资市场的平均收益率为20%,国债的收益率为10%,房地产投资市场相对于整个
口服索他洛尔作为抗心律失常药,其疗效和不良反应发生率均呈剂量依赖性,具有最佳获益
甲在将一汇票背书转让给乙时,未将乙的姓名记载于被背书人栏内。乙发现后将自己的姓名
A.肩关节脱位 B.肘关节脱位 C.髋关节后脱位 D.髋关节前脱位 E.
在习惯性吮指小儿的手指上涂苦味油膏属于A.系统脱敏疗法 B.标记奖励疗法 C
最新回复
(
0
)