首页
登录
职称英语
Newspaper Decline Not Due to the Rise of the Internet Some people assume that
Newspaper Decline Not Due to the Rise of the Internet Some people assume that
游客
2023-12-29
29
管理
问题
Newspaper Decline Not Due to the Rise of the Internet
Some people assume that newsprint newspapers are dying at the hands of the internet. But a US 【L1】______professor will have none of it.
According to a study by Chicago university’s Matthew Gentzkow, "Trading dollars for dollars: the price of attention 【L2】______", the assumption is based on three false 【L3】______.
Fallacy one: Online advertising revenues are 【L4】______ than print revenues, so 【L5】______ must adopt a less 【L6】______ business model that cannot support paying 【L7】______.
"This perception that online ads are cheaper to buy is all about people 【L8】______things in units that are not 【L9】______each other—doing apples-to-oranges comparisons," Gentzkow writes.
Online ad rates are 【L10】______ discussed in terms of the "number of unique monthly visitors" the ad receives, while 【L11】______determine newspaper rates.
Several different studies already have shown that people spend more time with newspapers and magazine than the 【L12】______monthly visitor online, which makes looking at these rates as analogous 【L13】______.
By comparing 【L14】______people actually see an ad, Gentzkow finds that the price of attention for 【L15】______consumers is 【L16】______online.
Fallacy two: The web has made the advertising market more 【L17】______, which has driven down rates and, in turn, revenues. That, says Gentzkow, just isn’t so.
Fallacy three: The net is 【L18】______the demise of the newspaper industry. No, writes Gentzkow, the popularity of papers had already significantly diminished between 1980 and 1995, well before 【L19】______.
And, he finds, sales of papers have 【L20】______at roughly the same rate ever since. He concludes: "People have not stopped reading newspapers because of the internet. " [br] 【L7】
Newspaper Decline Not Due to the Rise of the Internet
Some people assume that newsprint newspapers are dying at the hands of the internet. But a US economics professor will have none of it.
According to a study by Chicago university’s Matthew Gentzkow, "Trading dollars for dollars: the price of attention online and offline" , the assumption is based on three false premises.
Fallacy one: Online advertising revenues are naturally lower than print revenues, so traditional media must adopt a less profitable business model that cannot support paying real reporters.
" This perception that online ads are cheaper to buy is all about people quoting things in units that are not comparable to each other—doing apples-to-oranges comparisons," Gentzkow writes.
Online ad rates are typically discussed in terms of the "number of unique monthly visitors" the ad receives, while circulation numbers determine newspaper rates.
Several different studies already have shown that people spend more time with newspapers and magazine than the average monthly visitor online, which makes looking at these rates as analogous incorrect.
By comparing the amount of time people actually see an ad, Gentzkow finds that the price of attention for similar consumers is actually higher online.
Fallacy two: The web has made the advertising market more competitive, which has driven down rates and, in turn, revenues. That, says Gentzkow, just isn’t so.
Fallacy three: The net is responsible for the demise of the newspaper industry. No, writes Gentzkow, the popularity of papers had already significantly diminished between 1980 and 1995, well before the internet age.
And, he finds, sales of papers have dropped at roughly the same rate ever since. He concludes: "People have not stopped reading newspapers because of the internet. "
选项
答案
real reporters
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3315011.html
相关试题推荐
EspeciallyintheWesternworld,ithaslongbeenwidelyassumedthataculture
Whatthesepeoplewerewaitingforwouldnothavebeenapparenttoothersandwa
Acenturyago,peopleconsideredthephysicianconclusion_____,doubtingitwa
Mostpeoplewhoarecolor-blindactuallycandistinguishseveralcolors.Some,h
Notmuchpeoplerealizethatappleshavebeencultivatedforover3,000years.A、
Peoplebuyinsuranceinordertosubstituteasmall,certain,tolerablelossfor
MostofthepeopledonotbelievethePresidentispreparedtogobeyondsymboli
It’scommonlyacknowledgedthatinfantmortalityhasdeclinedbecauseofrecent
Startingaconversationisaseasyforsomepeopleaseatingandbreathing.
Startingaconversationisaseasyforsomepeopleaseatingandbreathing.
随机试题
Goodmorning,everyoneandwelcometotheEnglishforAcademicPurposesCent
[originaltext]W:Hi,howiseverything?Areyoureadyfortheparty?M:Yes,ju
【B1】[br]【B7】[audioFiles]audio_eusm_j01_063(20099)[/audioFiles]transformation由
设随机变量X,Y相互独立且都服从标准正态分布,令U=X^2+Y^2.求:
以下不属于包过滤防火墙检查的是( )。A.源IP地址 B.目的IP地址 C
下述哪项不是肝硬化病人肝肾综合征的特点A.自发性少尿或无尿 B.稀释性低钠血症
尽管借款人目前有能力偿还贷款本息,但存在一些可能对偿还产生不利影响因素的贷款是(
诚实守信是做人的基本准则,也是职业道德的精髓。(正确)温馨提示:判断题请直接浏览
基金投资管理的三大根本能力不包括( )。A.风险管理能力 B.证券选择能力
家庭财产保险的保险责任期限采用的是( )方式。A.定期保险 B.不定期保险
最新回复
(
0
)