首页
登录
职称英语
Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
游客
2023-12-29
26
管理
问题
Legendary Personal Brand
Vocabulary and Expressions
Play Bigger Point of View (POV) bunt
evangelist compelling ball park [br] According to the passage, who may be David Ogilvy?
Legendary Personal Brand
I was told by my friend Christopher Lochhead, co-founder of Play Bigger and fellow Smashmouth marketer, " The E in CEO stands for Evangelist. " The comment hit me as a universal truth. So typical of Christopher’s personal brand.
Leaders lead by sharing their dreams and passions. People listen because they believe in them and in the brand. More importantly, they believe because the Evangelist delivers their story in a compelling manner.
Play Bigger helps great technology companies define and dominate their market categories, and Christopher’s personal brand is one of "legendary results. " His ability to stand confidently before a well funded start-up or a billion dollar company and having the executive team to embrace Play Bigger’s philosophy of building Point of View (POV), stems from years of stand-out execution.
This reminds me of David Ogilvy’s quote, "Don’t bunt. Aim out of the ball park. Aim for the company of immortals. " Being it in business or in your personal life, will establish a story impacting others. Those around you will absorb your drive and passion. Your POV is the story people share about you. Before someone buys your product, service, or wants to join your team, they buy your story.
But don’t tell your story until you know your brand. Examine your brand the same way you would for your company. Map it out; know what will make others embrace you. Create your own market segment and become the category king.
Don’t try to be something you’re not. Know your most outstanding attributes and play on them. You already have a story — expand on it. Treat your story like a poet does a great poem — refining each word until the words speak for themselves and can’t be refined further.
Ogilvy is one of Christopher’s business heroes, "One of the greatest things about Ogilvy was how high he set the bar for both the quality of work and the results the advertising had to deliver. "
选项
A、The co-founder of Play Bigger.
B、A baseball player in a ball park.
C、A man doing advertising business.
D、A poet seeking to refine his poem.
答案
C
解析
David Ogilvy,现代广告业的大师级传奇人物,一手创立了奥美广告公司,确立了奥美这个品牌,若有此常识,此题迎刃而解。若不了解此背景,原文也有相关信息,可以对其有大概了解。“Ogilvy is one of Christopher’s business heroes…One of the greatest things about Ogilvy was how high he set the bar for both the quality of work and the results the advertising had to deliver”,知道这些信息就足够选择出正确答案C。
转载请注明原文地址:https://tihaiku.com/zcyy/3314934.html
相关试题推荐
Withtheaccelerationoftechnologicaladvances,manypeopleconsiderapersonal
1findthatmostchildren’sbooksareaboutpersonalgrowth,andmostdealabout
Thepresidentbelievedthatthe_________ofhispersonalitywouldcompeteforcefu
Theartistcapturedthegirl’spersonalityinhisphotograph.A、distortedB、caugh
Accordingtothespeaker,whatchangeswilltakeplaceaboutpersonalcomputers?
Whichofthefollowingcanbestdescribeherpersonality?[br][originaltext]Sh
Whichofthefollowingcanbestdescribeherpersonality?[originaltext]Shewoul
Whichofthefollowingcanbestdescribeherpersonality?[br][originaltext]Sh
Whichofthefollowingcanbestdescribeherpersonality?[br][originaltext]Sh
Whichofthefollowingcanbestdescribeherpersonality?[originaltext]Shewoul
随机试题
[originaltext]W:AsyouhavegivenusdetailedinformationaboutChristmasand
______(从各方面考虑),thecarwasagoodbuy.Allthingsconsidered
下列()情况下,监理需要下停工令。A.质量不合格的材料 B.危险性较大工
试回答反光膜光度性能测试的问题。(1)单色反光膜试样尺寸为()。A.100
Thereusedtobeapetrolstationneart
人耳对()的声音感觉最灵敏A、2000~3000Hz B、2000~5000H
足少阴与手厥阴经交接的部位是A.腹中 B.胸中 C.肺中 D.心中
国际货币基金组织最基本、最早设立的,为解决成员国暂时性国际收支困难而设立的贷款是
(2010年真题)下列财务指标中,反映企业偿债能力的有()。A.流动比率
彩色三要素指的是彩色的亮度、色调和()。A.色失真 B.色差度 C.染色度
最新回复
(
0
)