首页
登录
职称英语
Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
游客
2023-12-29
35
管理
问题
Legendary Personal Brand
Vocabulary and Expressions
Play Bigger Point of View (POV) bunt
evangelist compelling ball park [br] Which of the following statements may the author disagree with?
Legendary Personal Brand
I was told by my friend Christopher Lochhead, co-founder of Play Bigger and fellow Smashmouth marketer, " The E in CEO stands for Evangelist. " The comment hit me as a universal truth. So typical of Christopher’s personal brand.
Leaders lead by sharing their dreams and passions. People listen because they believe in them and in the brand. More importantly, they believe because the Evangelist delivers their story in a compelling manner.
Play Bigger helps great technology companies define and dominate their market categories, and Christopher’s personal brand is one of "legendary results. " His ability to stand confidently before a well funded start-up or a billion dollar company and having the executive team to embrace Play Bigger’s philosophy of building Point of View (POV), stems from years of stand-out execution.
This reminds me of David Ogilvy’s quote, "Don’t bunt. Aim out of the ball park. Aim for the company of immortals. " Being it in business or in your personal life, will establish a story impacting others. Those around you will absorb your drive and passion. Your POV is the story people share about you. Before someone buys your product, service, or wants to join your team, they buy your story.
But don’t tell your story until you know your brand. Examine your brand the same way you would for your company. Map it out; know what will make others embrace you. Create your own market segment and become the category king.
Don’t try to be something you’re not. Know your most outstanding attributes and play on them. You already have a story — expand on it. Treat your story like a poet does a great poem — refining each word until the words speak for themselves and can’t be refined further.
Ogilvy is one of Christopher’s business heroes, "One of the greatest things about Ogilvy was how high he set the bar for both the quality of work and the results the advertising had to deliver. "
选项
A、Christopher Lochhead created Play Bigger with someone else.
B、Christopher Lochhead had a different view of the E in CEO.
C、Leaders are trusted because of their personal brand.
D、Leaders are Evangelists.
答案
D
解析
根据原文“The E in CEO stands for Evangelist”,Christopher Lochhead认为CEO中的E代表Evangelist,而非D项所说的Leaders are Evangelists,所以D与原文作者表述不一致,而其它选项都可以在原文找到明确信息,故答案选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3314930.html
相关试题推荐
Theartistcapturedthegirl’spersonalityinhisphotograph.A、distortedB、caugh
Theartistcapturedthegirl’spersonalityinhisphotograph.A、distortedB、caugh
Hisproductiontechniquesareelaborateandnearlegendary,buteveniftheycou
Althoughthespeakerwasawell-knownpersonality,hisspeechwaspoorly______.A
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
Aperson’shomeisasmuchareflectionofhispersonalityastheclothesh
随机试题
[audioFiles]2016m12s/audio_ezfj_201610_018[/audioFiles]Children’sHealth
Directions:Forthispart,youareallowed30minutestowriteashortessayent
企业是安全生产的责任主体,也是安全生产标准化建设的主体。()
落锤式弯沉仪组成不包括()A.荷载发生装置 B.弯沉检测装置 C.载重汽车
什么是幼儿园一日生活常规(2分)试述培养幼儿一日生活常规意义和方法。(18分)
资本一帝国主义列强对中国不但进行军事侵略、政治控制,还对中国进行经济掠夺。其对中
下列哪项不是MDS的特点?( )A.老年多见 B.血细胞病态造血 C.易转
《孔乙己》中下列行为及说法符合现代法律规定的是()A.丁举人打折孔乙己的腿
物流成本管理的主要方法有( )。A.比较分析法 B.定量分析法 C.综合评价
关于多品种小批量型生产物流特征的说法,错误的是()。A.物料被加工的重复程度介于
最新回复
(
0
)