首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
52
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C11】
选项
答案
However
解析
前后两句有转折的意味,however用做插入语,正合适。
转载请注明原文地址:https://tihaiku.com/zcyy/3311722.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
【B1】[br]【B4】[originaltext]Tousitseemsnaturaltoputupanumbrellato
[originaltext]Approximately90%ofpeopleintheworldarenaturallyright-
HarlemRenaissancereferstoaperiodlastingformorethan10years,duringwhi
气体爆炸的破坏程度和爆炸威力比粉尘爆炸大。()
()是以信息技术为主要手段建立的信息采集、存储、处理的系统。A.信息网络系统
男,54岁,活动后气急、咳嗽2年,逐渐加重,干咳无痰,无夜间盗汗及发热。查体双下
可以用来表示药物安全性的是:A.最小有效量 B.最大有效量 C.治疗指数
A.价值原则B.效率、效益原则C.优先原则D.不伤害原则E.公平公正原则人人享受
2021年第一季度各月稀土及其制品出口额的同比增量排序正确的是:A.2月>3
故障诊断是通过诊断装置获取设备运行状态的信息,再对信息进行识别,以监视和预测设备
最新回复
(
0
)